Illustrative scenario — a representative example of GavelGrow’s methodology, not a report of a specific client or actual results. Figures are illustrative targets, not guarantees.
A typical mid-sized personal injury firm burns budget on Facebook ads with no clear attribution. Here’s the paid-acquisition funnel we’d rebuild for a firm in that spot, with tracking and conversion baked in from day one.
The pattern we see in PI: high ad costs, soft conversion, and zero visibility into which campaigns generate signed cases—not just form fills.
Our play: stand up revenue-attribution tracking, rebuild landing pages for mobile conversion, create practice-area-specific retargeting flows, and wire call tracking into the intake CRM—so every dollar maps to a case, not a click.