312% Increase in Qualified Leads from Paid Social

Practice Area

Personal Injury

Location

Austin, TX

Timeline

90 Days

Category

Paid Acquisition

Summary

A mid-sized personal injury firm was burning budget on Facebook ads with no clear attribution. We rebuilt their entire paid acquisition funnel with proper tracking and conversion optimization.

Challenge

High ad costs, poor conversion rates, and zero visibility into which campaigns generated actual signed cases—not just form fills.

Approach

Implemented revenue attribution tracking, rebuilt landing pages for mobile conversion, created practice-area-specific retargeting flows, and integrated call tracking with their intake CRM.

Results

• 312% increase in qualified leads
• 38% reduction in cost-per-lead
• 2.3x monthly consultation volume

Outcomes Delivered

• Revenue attribution system tracking leads to signed cases
• Mobile-optimized landing pages with 47% higher conversion rates
• Practice-area-specific ad campaigns with custom retargeting
• Intake CRM integration identifying conversion bottlenecks

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