Get My Growth Plan

Paid Social Funnel for PI Law Firm

Our influencer campaign led to a remarkable 150% increase in engagement and brand awareness for our client. By collaborating with key influencers, we effectively reached their target audience and created a significant buzz.

Client

Confidential – Personal Injury Practice

Service

Paid Ad Campaigns, Lead Funnel Strategy, Intake Optimization

Duration

90 Days

Location

Southeast U.S.

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The Challenge

The firm was spending on Facebook ads—but couldn’t trace where leads came from or why CPL (cost per lead) kept climbing. Their intake team was swamped, conversion rates were low, and growth had stalled.

Lead Quality Issues

Ad spend was driving traffic—but not results. Leads lacked intent, and the intake team wasted hours chasing unqualified prospects.

Lead Quality Issues

Ad spend was driving traffic—but not results. Leads lacked intent, and the intake team wasted hours chasing unqualified prospects.

Lead Quality Issues

Ad spend was driving traffic—but not results. Leads lacked intent, and the intake team wasted hours chasing unqualified prospects.

Rising CPL (Cost Per Lead)

Intake & Ad Funnel Disconnected

No Funnel Visibility

Two people review paperwork and a laptop displaying Facebook ad campaign data, including reach and engagement metrics. law firm gavel grow marketing agency gavelgrow.com

💡 The Strategy

With CPLs rising and intake overwhelmed, we didn’t need more traffic—we needed the right systems. Our strategy focused on creating clarity at every step: tightening the message, refining the funnel, and syncing marketing with intake. It was the only play that would move the needle fast—and it did.

Narrow the Target, Raise the Intent

We stopped chasing broad injury terms and rebuilt campaigns around high-intent audiences, filtering out time-wasters and focusing only on leads likely to sign.

Narrow the Target, Raise the Intent

We stopped chasing broad injury terms and rebuilt campaigns around high-intent audiences, filtering out time-wasters and focusing only on leads likely to sign.

Narrow the Target, Raise the Intent

We stopped chasing broad injury terms and rebuilt campaigns around high-intent audiences, filtering out time-wasters and focusing only on leads likely to sign.