Other legal software hands you a dashboard. We get you the signed cases — and prove which ads paid for them.

GavelGrow runs your law firm's marketing — Google Ads, LSAs, Meta, SEO — and ties every signed case back to the keyword, ad, and call that produced it, down to your cost per signed case. Done-for-you, or self-serve when you're ready. Built only for law firms since 2015 by Abram Ninoyan, a Google Partner-certified performance marketer with 15+ years in legal-vertical PPC, SEO, and conversion optimization.

Three Ways We Turn Ad Spend Into Signed Cases

• Sub-60-second speed-to-lead — TCPA-compliant SMS + email automation fires the moment a lead enters, so you reach new leads in under a minute instead of hours.
• Full-funnel attribution from click to signed case — Every signed case ties back to the originating Google Ads keyword, the phone call, and the campaign that paid for the click. Pricing decisions stop being a guess.
• Practice-area benchmarks across 500+ firms — See exactly how your CPL, CPA, and intake conversion compare against firms in your market size and area of law. Refreshed weekly.
• 500+ law firms in the GavelGrow benchmark dataset, refreshed weekly

One Platform, Three Pillars

• Full-funnel marketing intelligence — Real-time ROI by campaign. CPL, CPA, and signed-case attribution. Google Ads daily auto-sync. Built-in benchmarks from 500+ firms.
• Built-in call tracking + intake automation — Twilio-powered tracking numbers per campaign. Call recording, missed-call alerts, smart routing. SMS + email sequences fire in under 60 seconds — TCPA-compliant with automatic STOP/HELP handling.
• Cases, calendar, and unified communications — Light case management with marketing attribution. Consultation calendar with no-show tracking. Every SMS, email, and call in one chat-style timeline per lead.

Built for Every Practice Area

Dedicated landing pages and benchmark cohorts for the 11 highest-volume law-firm practice areas:

• Personal Injury Law Firm Marketing
• Family Law Marketing
• Criminal Defense Marketing
• Estate Planning Marketing
• Immigration Law Marketing
• Employment Law Marketing
• DUI / DWI Defense Marketing
• Medical Malpractice Marketing
• Bankruptcy Law Marketing
• Business Law Marketing
• Real Estate Law Marketing

Pricing

Transparent monthly pricing with a 7-day free trial — no credit card required. Solo $79/mo, Growth $249/mo (most popular, 5 seats + benchmarks), Scale $599/mo (15 seats + AI insights), Enterprise custom (HIPAA BAA, unlimited seats).

Done-for-You Agency Services

Want hands-on management in addition to the platform? Full-funnel managed marketing engagements start at $10,000/month with a $15,000/month ad-spend minimum — Google Ads, Meta Ads, SEO, conversion rate optimization, GA4 implementation, and intake automation, all run by senior performance marketers.

Why Law Firms Choose GavelGrow

• Google Partner Certified — 15+ years of legal-vertical performance marketing
• Only platform with a 500+ firm benchmark dataset for CPL, CPA, and intake conversion
• TCPA-compliant SMS with consent tracking and audit logs (HIPAA-ready encryption)
• Replaces CallRail + Clio Grow + AgencyAnalytics in a single subscription
• 7-day free trial, no credit card required

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