Yours will. GavelGrow traces every retainer back to the keyword, ad and phone call that produced it — true cost per signed case, by practice area. Built for practicing attorneys, not marketers. Run it yourself on the platform, or hand the whole engine to a Google Partner team. Built only for law firms since 2015 by Abram Ninoyan, a Google Partner-certified performance marketer with 15+ years in legal-vertical PPC, SEO, and conversion optimization.
Your ad platform reports impressions. Your case list reports fees. Nothing joins them, so every marketing conversation ends in opinion — the agency chart goes up and to the right while your bank account tells a different story. GavelGrow matches each executed retainer to the keyword, ad and phone call that produced it, so you can defend a campaign or kill it on evidence instead of instinct. Referral and organic matters stay in their own column. Paid never takes credit for word of mouth.
Your practice software tells you what happened. It can’t tell you what it cost to get.
When a matter is signed, GavelGrow sends that outcome back to Google Ads — by click ID where one exists, and by hashed contact match when the client called instead of clicked. Google stops optimizing for the clicks that ring your phone and starts optimizing for the ones that sign. Signed cases upload automatically and are deduplicated so a matter is never counted twice. Google receives hashed identifiers only; raw client contact details never leave your account.
Three systems run under the dashboard so your staff doesn’t have to: identity stitching that resolves a caller, a web form, and a signed client to one person; an append-only consent ledger built to satisfy a bar inquiry or a TCPA demand letter; and a benchmark model that scores your firm against its live peer cohort.
Four views, one source of truth — attribution, call log, intake agent, and practice-area benchmarks. Click through the screens your intake staff and your managing partner would actually open.
Same platform, same benchmarks — the only difference is who does the work. Self-serve from $79/month with a 7-day free trial and no credit card. Or done-for-you: a Google Partner team runs your paid search, Local Services Ads, retargeting, landing pages, and intake for you, from $2,500/month plus a $15,000/month minimum ad spend, month-to-month. Talk to a strategist.
The same platform, retuned for how your practice area actually runs — dedicated pages and benchmark cohorts for the 11 highest-volume law-firm practice areas:
Rated 4.9 on Google by the law firms we run marketing for — read them on Google. Verbatim reviews:
"We always know what's going on, where leads are coming from, and what's working… We've already seen stronger lead quality, a smoother intake process, and more consistency overall." — Flora Mgdesyan, small law firm owner (Google review)
"Communication was clear and responsive, and every milestone was delivered on time. The quality of work exceeded expectations… I would absolutely recommend Gavel Grow to anyone looking for legal marketing services." — Artak Guka (Google review)
"A breath of fresh air. Honest, responsive, and actually care about helping small law firms grow." — April (Google review)
Transparent monthly pricing with a 7-day free trial — no credit card required. Solo $79/mo, Growth $249/mo (most popular, 5 seats + benchmarks), Scale $599/mo (15 seats + SSO), Enterprise custom. Done-for-you agency management is separate, from $2,500/month plus a $15,000/month minimum ad spend, month-to-month.
Google Partner Certified — Google Ads Search, Display & Measurement · Google Analytics IQ · HubSpot Inbound. Month-to-month, cancel anytime; your ad accounts always stay in your firm’s name.
I started GavelGrow in 2015 because I watched good firms pay for marketing nobody could account for. The reports were beautiful. Impressions, clicks, a chart that went up. Then I’d ask the managing partner a simple question — which of these produced the retainers you signed last quarter — and the room went quiet.
So we built the boring thing instead: one ledger that follows a click to a call, a call to an intake, and an intake to an executed fee agreement. It is less flattering than a dashboard of impressions. It is also the only number worth arguing about.
Eleven years and 500-odd firms later, that is still the whole product. If it doesn’t tell you something your current reports won’t, cancel it — the trial doesn’t ask for a card.
— Abram Ninoyan, Founder, GavelGrow Inc.
Disclosure: Dashboard figures are illustrative, using representative data — not a real client's file. Past results do not guarantee future outcomes. GavelGrow Inc. is a marketing services provider, not a law firm, and does not give legal advice or evaluate compliance with the rules of professional conduct in your jurisdiction.
No. Everything is month-to-month, platform and agency alike. Cancel anytime and your ad accounts, tracking numbers, and lead history stay in your firm's name.
Ad copy and landing pages are drafted against ABA Model Rules 7.1–7.3 and your state's analogues — no guarantees of outcome, required disclaimers carried through, and every asset held for your review before it runs. You approve; we publish.
Paid spend plus platform fees divided by retainers executed from paid sources in the same window. Referral and organic matters are logged separately, so paid performance is never flattered by word of mouth — and you can weight by fee or case value per practice area.
Setup takes about an afternoon of your staff's time, not yours. Tracking and intake go live in days, so after-hours response improves in week one; attribution needs a full matter cycle, so most firms read reliable cost per signed case at 60–90 days.
Your firm does — always. Ad accounts and tracking numbers are created in your firm's name, prospective-client information is treated as confidential, and you can export leads, call recordings, and the consent log at any time. Leave and it all stays with you.
Messages go only to prospects who submitted a form or called your firm, consent is hashed into an append-only log, STOP and HELP are honored instantly, and call recording follows your state's one- or two-party consent rules. If anyone asks how a client was contacted, you can produce the record.
Not necessarily. Plenty of firms run GavelGrow alongside an agency — it is how they finally audit the work. The reporting does not care who bought the ads. If you would rather hand the whole thing over, we do that too, month to month.
No. GavelGrow handles everything before the matter is opened — the ad, the call, the intake, the signed retainer — and exports in the formats Clio, MyCase and Lawmatics import. Your case management stays where it is.
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