Track every lead from click to signed case.

GavelGrow is the first marketing platform built only for law firms — lead tracking, call tracking, intake automation, and true cost per signed case, benchmarked against 500+ firms. Run it yourself on the platform, or hand the whole engine to a Google Partner team. Built only for law firms since 2015 by Abram Ninoyan, a Google Partner-certified performance marketer with 15+ years in legal-vertical PPC, SEO, and conversion optimization.

One platform, from the first click to the signed case

• See which ad signed the case — down to the dollar. Every signed retainer traces back to the keyword, ad, and phone call that produced it, so you see cost per signed case, not just cost per click. Paid leads trace cleanly; referrals are logged separately, so the number stays honest.
• Know which ad made the phone ring. A tracking number on every campaign ties each call — and each recording — to the ad that drove it, and to the case it became.
• Reach leads before the firm down the street. The moment a lead lands, an automatic, consent-tracked SMS and email fire in under a minute, with STOP/HELP handling and an append-only consent log. A lead reached within 5 minutes is 21× more likely to qualify than one reached at 30 (Lead Response Management Study).
• Know whether your numbers are good. Benchmark your cost per lead and cost per signed case against 500+ law firms in your practice area and market size.

Run it yourself, or hand us the keys

Same platform, same benchmarks — the only difference is who does the work. Self-serve from $79/month with a 7-day free trial and no credit card. Or done-for-you: a Google Partner team runs your paid search, Local Services Ads, retargeting, landing pages, and intake for you, from $2,500/month plus a $15,000/month minimum ad spend, month-to-month. Talk to a strategist.

Built for every practice area

The same platform, retuned for how your practice area actually runs — dedicated pages and benchmark cohorts for the 11 highest-volume law-firm practice areas:

• Personal Injury Law Firm Marketing
• Family Law Marketing
• Criminal Defense Marketing
• Estate Planning Marketing
• Immigration Law Marketing
• Employment Law Marketing
• DUI / DWI Defense Marketing
• Medical Malpractice Marketing
• Bankruptcy Law Marketing
• Business Law Marketing
• Real Estate Law Marketing

Reviewed on Google

Rated 4.9 on Google by the law firms we run marketing for — read them on Google. Verbatim reviews:

"We always know what's going on, where leads are coming from, and what's working… We've already seen stronger lead quality, a smoother intake process, and more consistency overall." — Flora Mgdesyan, small law firm owner (Google review)

"Communication was clear and responsive, and every milestone was delivered on time. The quality of work exceeded expectations… I would absolutely recommend Gavel Grow to anyone looking for legal marketing services." — Artak Guka (Google review)

"A breath of fresh air. Honest, responsive, and actually care about helping small law firms grow." — April (Google review)

Free tools — see where you stand before you talk to us

No trial and no call required:

• Practice Area Diagnostic — benchmark your CPL, CPA, and ROI against your practice area, and see where you're overpaying.
• CPA Calculator — model your true cost per lead and per signed case, with practice-area benchmarks.
• Marketing Scorecard — score your marketing across SEO, ads, intake, and content, with recommendations.
• 2026 Law Firm Marketing Report — modelled CPL, CPA, CPC, and budget benchmarks by practice area.

Or get a free, personal 3-minute video teardown of your firm from a Google Partner — no pitch. Get your free teardown.

Pricing

Transparent monthly pricing with a 7-day free trial — no credit card required. Solo $79/mo, Growth $249/mo (most popular, 5 seats + benchmarks), Scale $599/mo (15 seats + AI insights), Enterprise custom. Done-for-you agency management is separate, from $2,500/month plus a $15,000/month minimum ad spend, month-to-month.

Why law firms choose GavelGrow

• Google Partner Certified — 15+ years of legal-vertical performance marketing.
• Consent-tracked SMS with STOP/HELP handling and an append-only audit log; AES-256 encryption at rest.
• Replaces CallRail + Clio Grow + AgencyAnalytics in a single subscription.
• Month-to-month, cancel anytime; your ad accounts always stay in your firm's name.
• 7-day free trial, no credit card required.

Frequently Asked Questions

Can GavelGrow guarantee my firm more signed cases?

No — and be wary of any legal marketer who guarantees case outcomes. What we guarantee is visibility: your true cost per signed case, by campaign, benchmarked against practice-area peers, so every marketing dollar is accountable. Results still depend on your market, practice area, budget, and intake — things no platform controls.

What if I'm not running Google Ads yet?

That's where many firms start. With done-for-you, a Google Partner builds and runs your Google Ads, Local Services Ads, and intake from scratch — $2,500/month plus a $15,000/month minimum ad spend, month-to-month. On self-serve ($79–$599/month) you can track every other lead source first and add ads when you're ready. Either way, the ad accounts are created in your firm's name.

What happens to my leads and ad accounts if I leave?

They were always yours. Your ad accounts stay in your firm's name the entire time, your data goes with you, and there's no contract to escape — month-to-month, cancel anytime. We earn the next month or we don't.

Does GavelGrow help my firm stay TCPA- and bar-compliant?

It's built to support compliance: every SMS automatically honors STOP and HELP opt-out keywords, consent is logged to an append-only audit trail, and call recordings follow state two-party-consent rules. The platform uses AES-256 encryption at rest with append-only audit logs. Bar advertising rules vary by state, and compliance ultimately depends on how your firm configures and uses these tools.

Is there a free trial, and do I need a credit card?

Yes — 7 days, no credit card required. You get full setup access to every feature (dashboards, automations, intake forms, sequences) except Benchmarks, which is paid-only. Outbound SMS and email to leads are gated during the trial so you're never surprised by carrier costs — they start firing the moment you upgrade. If you don't upgrade, you can still view everything you created.

What happens on the strategy call?

A free 45-minute audit of your marketing: where you're leaking signed cases, what your real cost per signed case is, and a custom plan to fix it. No obligation, no pressure to sign.

See pricing · Done-for-you services · Book a free strategy call