Which ads signed your last ten cases? Most firms cannot say.

GavelGrow is the first marketing platform built only for law firms — lead tracking, call tracking, intake automation, and true cost per signed case, benchmarked against modelled practice-area estimates. Run it yourself on the platform, or hand the whole engine to a Google Partner team. Built only for law firms since 2015 by Abram Ninoyan, a Google Partner-certified performance marketer with 15+ years in legal-vertical PPC, SEO, and conversion optimization.

One platform, from the first click to the signed case

• See which ad signed the case — down to the dollar. Every signed retainer traces back to the keyword, ad, and phone call that produced it, so you see cost per signed case, not just cost per click. Paid leads trace cleanly; referrals are logged separately, so the number stays honest.
• Know which ad made the phone ring. A tracking number on every campaign ties each call — and each recording — to the ad that drove it, and to the case it became.
• Reach leads before the firm down the street. The moment a lead lands, an automatic, consent-tracked SMS and email fire in under a minute, with STOP/HELP handling and an append-only consent log. A lead reached within 5 minutes is 21× more likely to qualify than one reached at 30 (Lead Response Management Study).
• Know whether your numbers are good. Benchmark your cost per lead and cost per signed case against modelled benchmarks for your practice area and market size.

Your practice software tells you what happened. It can’t tell you what it cost to get.

Teach Google which clicks become clients

When a matter is signed, GavelGrow sends that outcome back to Google Ads — by click ID where one exists, and by hashed contact match when the client called instead of clicked. Google stops optimizing for the clicks that ring your phone and starts optimizing for the ones that sign. Signed cases upload automatically and are deduplicated so a matter is never counted twice. Google receives hashed identifiers only; raw client contact details never leave your account.

Built to survive a compliance question

• Call recording announces consent automatically in California, Illinois, Florida and eight other all-party-consent states.
• 10DLC carrier registration for business texting is handled inside GavelGrow.
• A billing role gives your bookkeeper invoices and reports without access to client communications.
• If GavelGrow support opens your account, it appears in your audit log like any other event.

Run it yourself, or hand us the keys

Same platform, same benchmarks — the only difference is who does the work. Self-serve from $79/month with a 7-day free trial and no credit card. Or done-for-you: a Google Partner team runs your paid search, Local Services Ads, retargeting, landing pages, and intake for you, from $2,500/month plus a $15,000/month minimum ad spend, month-to-month. Talk to a strategist.

Built for every practice area

The same platform, retuned for how your practice area actually runs — dedicated pages and benchmark cohorts for the 11 highest-volume law-firm practice areas:

• Personal Injury Law Firm Marketing
• Family Law Marketing
• Criminal Defense Marketing
• Estate Planning Marketing
• Immigration Law Marketing
• Employment Law Marketing
• DUI / DWI Defense Marketing
• Medical Malpractice Marketing
• Bankruptcy Law Marketing
• Business Law Marketing
• Real Estate Law Marketing

Reviewed on Google

Rated 4.9 on Google by the law firms we run marketing for — read them on Google. Verbatim reviews:

"We always know what's going on, where leads are coming from, and what's working… We've already seen stronger lead quality, a smoother intake process, and more consistency overall." — Flora Mgdesyan, small law firm owner (Google review)

"Communication was clear and responsive, and every milestone was delivered on time. The quality of work exceeded expectations… I would absolutely recommend Gavel Grow to anyone looking for legal marketing services." — Artak Guka (Google review)

"A breath of fresh air. Honest, responsive, and actually care about helping small law firms grow." — April (Google review)

Free tools — see where you stand before you talk to us

No trial and no call required:

• Practice Area Diagnostic — benchmark your CPL, CPA, and ROI against your practice area, and see where you're overpaying.
• CPA Calculator — model your true cost per lead and per signed case, with practice-area benchmarks.
• Marketing Scorecard — score your marketing across SEO, ads, intake, and content, with recommendations.
• 2026 Law Firm Marketing Report — modelled CPL, CPA, CPC, and budget benchmarks by practice area.

Or get a free, personal 3-minute video teardown of your firm from a Google Partner — no pitch. Get your free teardown.

Pricing

Transparent monthly pricing with a 7-day free trial — no credit card required. Solo $79/mo, Growth $249/mo (most popular, 5 seats + benchmarks), Scale $599/mo (15 seats + SSO), Enterprise custom. Done-for-you agency management is separate, from $2,500/month plus a $15,000/month minimum ad spend, month-to-month.

Why law firms choose GavelGrow

• Google Partner Certified — 15+ years of legal-vertical performance marketing.
• Consent-tracked SMS with STOP/HELP handling and an append-only audit log; AES-256 encryption at rest.
• Replaces CallRail + Clio Grow + AgencyAnalytics in a single subscription.
• Month-to-month, cancel anytime; your ad accounts always stay in your firm's name.
• 7-day free trial, no credit card required.

Disclosure: Dashboard figures are illustrative, using representative data — not a real client's file. Past results do not guarantee future outcomes. GavelGrow Inc. is a marketing services provider, not a law firm, and does not give legal advice or evaluate compliance with the rules of professional conduct in your jurisdiction.

Frequently Asked Questions

Am I locked into a contract?

No. Everything is month-to-month, platform and agency alike. Cancel anytime and your ad accounts, tracking numbers, and lead history stay in your firm's name.

Does this keep us compliant with bar advertising rules?

Ad copy and landing pages are drafted against ABA Model Rules 7.1–7.3 and your state's analogues — no guarantees of outcome, required disclaimers carried through, and every asset held for your review before it runs. You approve; we publish.

How is cost-per-signed-case calculated?

Paid spend plus platform fees divided by retainers executed from paid sources in the same window. Referral and organic matters are logged separately, so paid performance is never flattered by word of mouth — and you can weight by fee or case value per practice area.

Will this fit around court and client obligations?

Setup takes about an afternoon of your staff's time, not yours. Tracking and intake go live in days, so after-hours response improves in week one; attribution needs a full matter cycle, so most firms read reliable cost per signed case at 60–90 days.

Who owns the accounts, the leads, and the client data?

Your firm does — always. Ad accounts and tracking numbers are created in your firm's name, prospective-client information is treated as confidential, and you can export leads, call recordings, and the consent log at any time. Leave and it all stays with you.

Is automated texting of prospects defensible?

Messages go only to prospects who submitted a form or called your firm, consent is hashed into an append-only log, STOP and HELP are honored instantly, and call recording follows your state's one- or two-party consent rules. If anyone asks how a client was contacted, you can produce the record.

We already have a marketing agency. Does this replace them?

Not necessarily. Plenty of firms run GavelGrow alongside an agency — it is how they finally audit the work. The reporting does not care who bought the ads. If you would rather hand the whole thing over, we do that too, month to month.

Do we have to replace Clio or MyCase?

No. GavelGrow handles everything before the matter is opened — the ad, the call, the intake, the signed retainer — and exports in the formats Clio, MyCase and Lawmatics import. Your case management stays where it is.

See pricing · Done-for-you services · Book a free strategy call