We run your marketing. You read the number.

A legal-only team plans, buys, and answers for every channel — search, social, Local Service Ads, SEO — on the same attribution spine the GavelGrow platform runs. Your month ends with the one line that matters: what a signed case cost. Marketing for law firms and no one else, every channel, since 2015 — 500+ firms served, rated 4.9 on Google.

Do you run it — or do we?

Same platform, same chain, same number at the end of the month. Both doors run on the same GavelGrow infrastructure and both are legal-only — the only question is whose hands are on it.

Done-for-you — we run it, as your agency of record (scoped on a strategy call)

For firms who want hands-off, fully managed campaigns. Month-to-month or annual, a market-scaled minimum ad spend set on the call, dedicated senior strategist on every account.

Self-serve — you run it, on the same instrument (from $199/month)

For firms with marketing chops who want the tech without agency overhead. 7-day free trial, no credit card required.

Explore: platform overview · full feature list · tier comparison

The chain you saw on the platform. Our hands at every link.

Attribution isn't a report we send — it's the spine the work hangs on. At every link of the click-to-signed-case chain, here is what our team does by hand, and what the system records on its own:

  1. The click. Our team: keyword architecture, negative lists that block job-seekers and DIY searchers, bar-compliant ads, daily budget pacing. The system records: gclid captured, campaign and keyword recorded.
  2. The call. Our team: tracking numbers provisioned per campaign, intake scripts tuned with your staff, speed-to-lead automations configured. The system records: recording and transcript, source stays attached.
  3. The intake. Our team: follow-up sequences that stop on reply, missed-call text-back, consult scheduling handled inside your calendar. The system records: consent logged, matter typed, source carried.
  4. The signature. Our team: monthly review of which campaigns signed cases and which only produced clicks — read against revenue, not form fills. The system records: case tied to its keyword, cost per signed case computed.
  5. The report. Our team: budget shifted toward what signs; the engagement report lands in your inbox with the number that matters on line one. The system records: conversions sent back to Google, bidding learns.

Same spine, our hands — that's the engagement.

How to Choose

What we run.

Five practices, seventeen services — each built for how legal clients actually hire, not adapted from e-commerce playbooks. Every deliverable measurable.

Paid Client Acquisition

Drive high-intent traffic from prospects actively searching for legal help. Every dollar tracked to revenue.

Organic Search & Local SEO

Rank for searches that matter. Build long-term visibility that compounds month over month.

Conversion & Intake Optimization

Traffic doesn’t matter if it doesn’t convert. We optimize every step from click to signed client.

Client Retention & Reputation

Acquisition is expensive. Retention and referrals are your highest-ROI growth channels.

Content Marketing & Thought Leadership

Strategic content that positions your firm as the trusted expert prospects turn to for answers.

Every service above with a link has a full read behind it. Not sure which mix fits your market? That is what the strategy call is for.

The first 90 days, dated.

No mystery period. Every phase has a date and a deliverable — and the chain is live before the first dollar of new spend. Four stages over the first 90 days, then continuous optimization.

  1. Marketing & intake audit (Week 1) — analyze current campaigns, intake process, website conversion, competitive landscape. Deliverable: 30-day prioritized action plan.
  2. Strategy & infrastructure (Weeks 2–3) — build the custom marketing engine: campaign architecture, tracking systems, landing pages, automation. Deliverable: full-funnel strategy document.
  3. Campaign launch & execution (Month 1+) — daily monitoring, weekly optimization, transparent reporting. Deliverable: weekly performance dashboards.
  4. Continuous optimization & scaling (ongoing) — double down on winners, cut underperformers, test new opportunities. Deliverable: monthly strategy sessions.

The difference, measured.

Selected Playbooks

Twelve illustrative practice-area playbooks in our portfolio, including:

Frequently Asked Questions

Do you work with firms in my practice area?

We work across 12+ practice areas including personal injury, family law, criminal defense, estate planning, immigration, business litigation, employment law, and more. Our systems are practice-area agnostic but always compliance-first. See practice-area landing pages for specifics.

What’s the typical investment for law firm marketing?

Our self-serve platform starts at $199/month. Done-for-you engagements are scoped to your practice area, market, and goals — you'll get exact pricing and realistic expectations on the strategy call, before any commitment — no surprises, no hidden fees.

How quickly will we see results?

Most firms see measurable improvements within 60–90 days for paid campaigns. Organic SEO takes 3–6 months to gain traction. We set realistic expectations and provide weekly progress reports so you’re never in the dark.

Do you require long-term contracts?

We offer both month-to-month and annual engagements. Most clients stay because every dollar is tracked to signed cases — you can see exactly what your marketing produces, so the value is never a guess.

How do you ensure bar compliance?

We’ve built compliance protocols directly into our campaign development process. Every ad, landing page, and piece of copy is reviewed against state bar advertising rules before launch. We stay current on regulatory changes across all 50 states.

What if we’ve tried marketing before and failed?

Most firms who come to us have been burned by generic agencies. We start with a comprehensive audit to diagnose what went wrong — usually it’s poor tracking, broken intake processes, or campaigns not designed for legal’s unique buying cycle. We fix the foundation before scaling spend.

It starts with a strategy call, not a contract.

Thirty minutes with a legal-only strategist — we read your market and your current numbers, then tell you honestly which door is the better buy. Pick the path that fits your firm: