The method, not the highlight reel.

Every play we run, written out step by step — what we build, in what order, and what we watch. The figures inside are demonstration numbers that show the shape of the work. Where we have a real, permissioned result, it lives on its own exhibit and says so.

01 · Practice setup — configure it for your practice

Written for someone already inside a trial: 30/60/90 milestones, keyword themes with budget guidance, the intake fields that matter and why, SMS cadence, and the KPIs worth watching. Setup, not sales.

• Personal Injury — Configure tracking numbers, sub-60s intake, and signed-case attribution for a personal injury firm. (3 phases, 6 KPIs)
• Family Law — Configure case-type intake flows, missed-call recovery, and referral attribution for a family law firm. (3 phases, 6 KPIs)
• Criminal Defense — Configure 24/7 intake, after-hours routing, retainer-ready records, and court-date reminders for a criminal defense firm. (3 phases, 6 KPIs)

The highest-volume practices come first. The other eight all have a practice page today and a setup guide in the queue.

02 · The method — the play, shown worked

Each one walks a real method end to end: the problem as we usually find it, what we build, and in what order. The numbers are demonstration figures showing the shape of the work, and every page says so on its face.

Paid Acquisition

• The Paid-Social Funnel Rebuild for Qualified PI Leads — A typical mid-sized personal injury firm burns budget on Facebook with no real attribution — clicks come in, but no one can say which dollar produced a signed case.… (Personal Injury)
• The Google LSA Playbook for Pay-Per-Lead Growth — A typical family law firm wants to appear at the very top of Google. Here's how we'd optimize a Local Service Ads presence for visibility and lead (Family Law)

Organic Search

• The Local-SEO Play for High-Intent Criminal Defense Searches — A typical criminal defense firm is invisible in local search despite years serving its metro. Here's how we'd rebuild local visibility from the foundation (Criminal Defense)
• Multi-Location SEO — Making satellite offices rank in their own markets instead of cannibalising the head office. (Any practice)

Conversion Optimization

• The CRM & Intake Rebuild Built to Convert More Consultations — A typical boutique family law practice loses qualified leads to slow response times and disorganized intake. Here's the pipeline we'd systematize end to (Family Law)
• Website Redesign for Conversion — Rebuilding a leaky site around one job: turning the visit into a booked consultation. (Any practice)

Content & Authority

• The Video Authority Engine for Immigration Firms — A typical immigration firm needs to build trust at scale with a multilingual audience. Here's the strategic video program we'd develop for education and (Immigration Law)
• Legal Podcast Launch & Growth — Standing up a weekly show that compounds into referral partnerships and search authority, not just downloads. (Any practice)

Retention & Growth

• The Client-Nurture System Built to Unlock Retainer Revenue — A typical estate planning firm sits on hundreds of past clients with no system to turn them into repeat work or referrals. Here's the retention and referral engine we'd… (Estate Planning)
• Email Newsletter Revenue — Turning a stale list into a predictable channel: segmentation, cadence, and the offer that actually books consultations. (Any practice)
• Referral Network Automation — Systematising professional referrals so warm introductions arrive on a schedule rather than by memory. (Any practice)
• Strategic Partnership Funnels — Building co-marketing funnels with adjacent professionals that multiply warm leads at near-zero acquisition cost. (Any practice)

What these are — a method is not a result

• The numbers here are demonstration figures. They show the shape of the work — where the lift tends to come from and roughly how much of it. They are not a record of what a named firm achieved.
• Real results live on their own exhibit, with the figure attributed — not folded into a method page where it would read as typical.
• Setup guides are for people already inside. If you are still deciding whether GavelGrow fits your practice, the practice pages under solutions are the honest surface for that.
• Every play here is one we actually run. These are the sequences our own team follows on client accounts, which is why they read like instructions rather than case studies.

Reading the play is the easy half: book a 15-minute call · see how we run it for firms · see what it costs

Figures shown inside these playbooks are illustrative demonstrations of method, not guaranteed or typical outcomes. Individual results vary.