Page 1 Rankings for 47 High-Intent Keywords

Practice Area

Criminal Defense

Location

Phoenix, AZ

Timeline

6 Months

Category

Organic Search

Summary

A criminal defense firm was invisible in local search despite serving the Phoenix metro for 15 years. We rebuilt their SEO foundation and local visibility.

Challenge

Buried on page 3-4 for critical "criminal lawyer near me" searches. Zero Google Business Profile optimization. Competitors dominating local pack results.

Approach

Technical SEO overhaul, Google Business Profile optimization with review generation strategy, local content creation targeting practice-area + location combinations, strategic link building.

Results

• 47 page-1 keyword rankings
• 284% increase in organic traffic
• 4.8★ Google review rating achieved

Outcomes Delivered

• Page 1 rankings for "DUI lawyer Phoenix" and 27 related terms
• Google Business Profile appearing in local 3-pack for key searches
• Review generation system producing 15-20 reviews monthly
• Organic traffic accounting for 43% of total consultations

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