Illustrative scenario — a representative example of GavelGrow’s methodology, not a report of a specific client or actual results. Figures are illustrative targets, not guarantees.
A typical criminal defense firm is invisible in local search despite years serving its metro. Here’s how we’d rebuild local visibility from the foundation up.
The pattern we see: buried past page 1 for critical "criminal lawyer near me" searches, no Google Business Profile optimization, and competitors owning the local pack.
Our play: technical SEO overhaul, Google Business Profile optimization with a review-generation system, local content targeting practice-area + location intent, and strategic link building.