The Marketing Platform That Ties Every Ad Click to a Signed Case

Track every lead from ad click to signed case — so you see your cost per signed case by campaign, not just cost per click. Built-in call tracking and intake automation. Run it yourself, or have our team run it for you. It replaces CallRail, Clio Grow, and AgencyAnalytics in one tool. Founded in 2015 by Abram Ninoyan, a Google Partner-certified performance marketer with 15+ years in legal-vertical PPC, SEO, and conversion optimization.

Three Problems Every Growing Firm Hits

• Tool sprawl. Most firms run CallRail for tracking, Clio Grow for intake, AgencyAnalytics for reports, and a spreadsheet to glue it all together. Four logins, three subscriptions, zero attribution between them.
• No full-funnel attribution. You know which campaigns drive clicks. You don’t know which campaigns drive signed retainers. The data exists across your stack — nobody connects it.
• Slow speed-to-lead. Manual call-backs and email follow-ups take 30+ minutes. A sub-5-minute response makes a lead 21× more likely to qualify (Lead Response Management Study). Every minute of delay sends leads to the firm that automated their intake.

One Tool. Every Piece of Your Intake Funnel.

• Marketing dashboard. Real-time ROI by source and campaign. CPL, CPA, signed-case attribution. Daily Google Ads sync.
• Hosted intake form. Firm-branded, consent-first, with bot protection and conditional fields. Embed on any website.
• Lead pipeline. Triage aging, last-activity timestamps, SMS-consent visibility, duplicate detection, UTM attribution per row.
• Built-in call tracking. Per-campaign numbers via Twilio. Recording, transcripts, missed-call SMS, call-to-lead auto-matching. Replaces CallRail.
• Intake automation. Drag-and-drop SMS + email sequences with pre-built templates per practice area. Smart send-time optimization. TCPA STOP/HELP automatic.
• 500-firm benchmarks. See exactly where your CPL, CPA, and intake conversion rates rank against 500+ firms in your practice area and market size. Refreshed weekly.
• Case management. Light case records with marketing attribution preserved. Inline status changes, tasks panel, upcoming events. Pairs with Clio / MyCase / Litify for deep matter management.
• Unified inbox. Per-lead conversation timeline. Two-way SMS, email send + receive, voicemail. Matter-level communication, never scattered across tools.
• Calendar & tasks. Two-way Google Workspace sync on every tier. Consultation calendar with no-show tracking, deadline reminders, team assignment.

Cancel CallRail. Cancel Clio Grow. Cancel AgencyAnalytics.

A typical 5-person law firm runs CallRail ($95/mo) + Clio Grow ($109 × 5 users = $545) + AgencyAnalytics ($215) + Mailchimp ($50) = $905/month. The GavelGrow Growth plan replaces all of that for $249/month — every seat included, Google Ads sync built-in, and the 500+ firm benchmark database unlocked. That’s a 73% cost reduction with end-to-end attribution.

Pick Your Tier. Start Your Trial.

• Solo — $79/month. 1 seat (extra users $19/user up to 4 total). Built for solo practitioners ramping paid acquisition.
• Growth — $249/month (most popular). 5 seats (extra $29/user up to 15 total). Adds the 500+ firm benchmarks, advanced attribution, intake automation, SOC 2 Type II.
• Scale — $599/month. 15 seats (extra $29/user up to 50 total). Adds outbound webhooks, AI insights, white-glove migration from CallRail / Clio Grow / Lawmatics / MyCase.
• Enterprise — custom pricing. Unlimited seats, signed BAA (HIPAA), dedicated success manager.

All plans include a 7-day free trial — no credit card required. Annual billing saves 20%.

Frequently Asked Questions

How does the 7-day trial work?

Full Growth-tier access, no credit card. After 7 days, your data is safe — you just can’t create new leads, cases, or automations until you pick a plan. Upgrade any time from the billing page to keep going.

What does GavelGrow replace?

For most firms: CallRail (call tracking), Clio Grow (lead intake), and AgencyAnalytics (marketing reports) — consolidated into one tool with attribution that stretches all the way to signed retainers.

Can I import my existing data?

Yes. CSV imports cover leads and campaigns. For larger migrations from Clio Grow, Lawmatics, or MyCase, our team will help with a white-glove import — ask during onboarding.

Is the platform TCPA and bar-compliant?

Every SMS honors CTIA opt-out keywords (STOP, HELP) automatically. Consent is logged append-only for audit trails. Call recordings follow state two-party consent rules. SOC 2 ready with AES-256 encryption at rest.

Do you support SAML SSO?

Yes — SAML 2.0 SSO is included on Scale and Enterprise plans (Okta, Azure AD, Google Workspace tested). SCIM auto-provisioning is on the product roadmap.

Does GavelGrow sync with Google Calendar?

Yes — two-way sync on every tier. Consultations created in GavelGrow appear in your team’s Google Calendars; events updated in Google sync back. No-show tracking and reminder cadences fire automatically.

Can I integrate with Zapier, n8n, Salesforce, or my own backend?

Yes — Scale and Enterprise plans include outbound webhooks. Lead-created, status-changed, and case-signed events fire to any HTTPS endpoint. Connect to Zapier, n8n, Salesforce, or a custom backend in minutes.

How much does GavelGrow cost?

Four tiers: Solo $79/mo, Growth $249/mo (most popular), Scale $599/mo, Enterprise custom. All include a 7-day free trial with no credit card required. Annual billing saves 20%.

Coming from another tool? See migration guides for CallRail, Clio Grow, Lawmatics, and MyCase. Already on a trial? Practice-area setup playbooks walk you through the first 90 days.

See detailed plan comparison · See the full feature list · Book a demo · Browse by practice area