The Marketing Platform Built Only for Law Firms

Track every lead from click to signed case. Built-in call tracking, intake automation, and the only benchmark database from 500+ firms — in one tool that replaces CallRail, Clio Grow, and AgencyAnalytics. Founded in 2015 by Abram Ninoyan, a Google Partner-certified performance marketer with 15+ years in legal-vertical PPC, SEO, and conversion optimization.

Three Problems Every Growing Firm Hits

• Tool sprawl. Most firms run CallRail for tracking, Clio Grow for intake, AgencyAnalytics for reports, and a spreadsheet to glue it all together. Four logins, three subscriptions, zero attribution between them.
• No full-funnel attribution. You know which campaigns drive clicks. You don’t know which campaigns drive signed retainers. The data exists across your stack — nobody connects it.
• Slow speed-to-lead. Manual call-backs and email follow-ups take 30+ minutes. Sub-5-minute response converts 21× higher. Every minute of delay sends leads to the firm that automated their intake.

One Tool. Every Piece of Your Intake Funnel.

• Marketing dashboard. Real-time ROI by source and campaign. CPL, CPA, signed-case attribution. Daily Google Ads sync.
• Hosted intake form. Firm-branded, TCPA-compliant, with bot protection and conditional fields. Embed on any website.
• Lead pipeline. Triage aging, last-activity timestamps, SMS-consent visibility, duplicate detection, UTM attribution per row.
• Built-in call tracking. Per-campaign numbers via Twilio. Recording, transcripts, missed-call SMS, call-to-lead auto-matching. Replaces CallRail.
• Intake automation. Drag-and-drop SMS + email sequences with pre-built templates per practice area. Smart send-time optimization. TCPA STOP/HELP automatic.
• 500-firm benchmarks. See exactly where your CPL, CPA, and intake conversion rates rank against 500+ firms in your practice area and market size. Refreshed weekly.
• Case management. Light case records with marketing attribution preserved. Inline status changes, tasks panel, upcoming events. Pairs with Clio / MyCase / Litify for deep matter management.
• Unified inbox. Per-lead conversation timeline. Two-way SMS, email send + receive, voicemail. Matter-level communication, never scattered across tools.
• Calendar & tasks. Two-way Google Workspace sync on every tier. Consultation calendar with no-show tracking, deadline reminders, team assignment.

Cancel CallRail. Cancel Clio Grow. Cancel AgencyAnalytics.

A typical 5-person law firm runs CallRail ($95/mo) + Clio Grow ($109 × 5 users = $545) + AgencyAnalytics ($215) + Mailchimp ($50) = $905/month. The GavelGrow Growth plan replaces all of that for $249/month — every seat included, Google Ads sync built-in, and the 500+ firm benchmark database unlocked. That’s a 73% cost reduction with end-to-end attribution.

Pick Your Tier. Start Your Trial.

• Solo — $79/month. 1 seat (extra users $19/user up to 4 total). Built for solo practitioners ramping paid acquisition.
• Growth — $249/month (most popular). 5 seats (extra $29/user up to 15 total). Adds the 500+ firm benchmarks, advanced attribution, intake automation, SOC 2 Type II.
• Scale — $599/month. 15 seats (extra $29/user up to 50 total). Adds outbound webhooks, AI insights, white-glove migration from CallRail / Clio Grow / Lawmatics / MyCase.
• Enterprise — custom pricing. Unlimited seats, signed BAA (HIPAA), dedicated success manager.

All plans include a 7-day free trial — no credit card required. Annual billing saves 20%.

Frequently Asked Questions

How does the 7-day trial work?

Full Growth-tier access, no credit card. After 7 days, your data is safe — you just can’t create new leads, cases, or automations until you pick a plan. Upgrade any time from the billing page to keep going.

What does GavelGrow replace?

For most firms: CallRail (call tracking), Clio Grow (lead intake), and AgencyAnalytics (marketing reports) — consolidated into one tool with attribution that stretches all the way to signed retainers.

Can I import my existing data?

Yes. CSV imports cover leads and campaigns. For larger migrations from Clio Grow, Lawmatics, or MyCase, our team will help with a white-glove import — ask during onboarding.

Is the platform TCPA and bar-compliant?

Every SMS honors CTIA opt-out keywords (STOP, HELP) automatically. Consent is logged append-only for audit trails. Call recordings follow state two-party consent rules. SOC 2 ready with AES-256 encryption at rest.

Do you support SAML SSO?

Yes — SAML 2.0 SSO is included on Scale and Enterprise plans (Okta, Azure AD, Google Workspace tested). SCIM auto-provisioning is on the product roadmap.

Does GavelGrow sync with Google Calendar?

Yes — two-way sync on every tier. Consultations created in GavelGrow appear in your team’s Google Calendars; events updated in Google sync back. No-show tracking and reminder cadences fire automatically.

Can I integrate with Zapier, n8n, Salesforce, or my own backend?

Yes — Scale and Enterprise plans include outbound webhooks. Lead-created, status-changed, and case-signed events fire to any HTTPS endpoint. Connect to Zapier, n8n, Salesforce, or a custom backend in minutes.

How much does GavelGrow cost?

Four tiers: Solo $79/mo, Growth $249/mo (most popular), Scale $599/mo, Enterprise custom. All include a 7-day free trial with no credit card required. Annual billing saves 20%.

Coming from another tool? See migration guides for CallRail, Clio Grow, Lawmatics, and MyCase. Already on a trial? Practice-area setup playbooks walk you through the first 90 days.

See detailed plan comparison · See the full feature list · Book a demo · Browse by practice area