Solutions by Practice Area
GavelGrow is the marketing platform for law firms — but every practice area has different lead sources, different intake questions, different sales cycles, and different signed-case economics. We tune the platform to each one. Pick yours below for a deep dive into the pain points, features, benchmarks, and case studies relevant to your firm.
11 Practice Areas Covered
- Personal Injury — Sub-60s response, Google Ads attribution, signed-case tracking. Avg. CPL $110.
- Family Law — Practice-specific intake (divorce, custody, prenup), missed-call SMS recovery, referral attribution. Avg. CPL $72.
- Criminal Defense — 24/7 automated intake, after-hours call routing, retainer-ready records, local SEO attribution. Avg. CPL $80.
- Estate Planning — Multi-month nurture sequences, referral partner dashboard, newsletter attribution, lifetime value tracking. Avg. CPL $60.
- Immigration — Bilingual intake automation, visa-specific flows, community referral tracking, TCPA-compliant SMS. Avg. CPL $55.
- Employment Law — Pre-qualification intake, statute-of-limitations tracking, case-type segmentation, referral routing. Avg. CPL $92.
- Business Law — Multi-stakeholder lead tracking, content attribution, proposal workflows, quarterly partner reports. Avg. CPL $98.
- Bankruptcy — Means-test pre-qualification, automated document collection, Chapter 7/13 branching, fixed-fee tracking. Avg. CPL $48.
- DUI / DWI Defense — 24/7 auto-answer, after-hours call routing, arrest-detail intake, court-date reminders. Avg. CPL $65.
- Medical Malpractice — Medical-event intake, statute-of-limitations tracking, pre-screen scoring, high-value case attribution. Avg. CPL $155.
- Real Estate Law — Transaction-type intake, document-request automation, agent referral dashboard, closing-date SLAs. Avg. CPL $68.
What every practice area includes
- Practice-specific intake forms and SMS/email sequences (TCPA-compliant)
- Built-in call tracking with per-campaign numbers (replaces CallRail)
- Google Ads daily auto-sync — keyword-level CPL and ROI
- 500+ firm benchmark dataset, refreshed weekly, segmented by practice area
- Light case management with signed-case attribution back to the original click
- 7-day free trial — no credit card required
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