The inventory · 59 capabilities · 10 sections
Fifty-nine capabilities across ten sections. /platform argues the system; this is the index at the back of the book — the page to work from if you are building a comparison spreadsheet. Search it, or read it end to end.
Find a capability 59 / 59 Try call recording SMS TCPA Google Ads attribution audit log reviews or press / Try GavelGrow FreeSee how the system works 7 days free · No credit card · Cancel anytimeJump to a section
Marketing intelligence 4 Lead intake & speed 13 Call tracking 4 Case management 7 Calendar & scheduling 8 Automation 4 Unified inbox 4 Reviews & reputation 5 Compliance & security 5 Team & reporting 5Sections
01 · Marketing intelligence
4 capabilities
See exactly which campaigns generate signed cases — not just clicks. Real-time ROI by source, campaign, and practice area. Benchmark your performance against modelled estimates for firms your size, in your market.
Live metrics for cost per lead, cost per acquisition, signed-case conversion rate, and marketing ROI. Filterable by campaign, channel, or date range.
Every signed case is linked back to the first-touch campaign, the call source, and the consultation that converted it. Finally know which ads actually generate clients.
Connect your Google Ads account once. Campaign spend, clicks, impressions, and conversions sync automatically every night. No manual CSV uploads.
Compare your CPL, conversion rate, and ROI against firms in your exact practice area and market size. Pro feature — see the full percentile breakdown.
02 · Lead intake & speed
13 capabilities
Leads contacted in under 5 minutes are 21× more likely to qualify than those contacted after 30 minutes (Lead Response Management Study). GavelGrow captures prospects through a hosted, firm-branded intake form (embeddable on your own site) — then the intake pipeline gets you to first contact in under 60 seconds and shows you who to call next with last-activity aging, linked-case indicators, and campaign CPL on every row.
Mobile-first, multi-step form at app.gavelgrow.com/intake/your-firm. Your logo, tagline, attorney photo, brand accent color, and custom CTA copy. Phone numbers format as the user types; abandoned forms autosave to localStorage for 24 hours so a back button doesn't lose their typing.
Show specific fields only for specific practice areas. Ask for estimated case value on Personal Injury inquiries but hide it on estate planning. Reveal phone only on Mass Tort intakes. Multi-step wizards, required-vs-optional control, and per-field visibility rules are all in the builder — no developer needed.
Drop a one-line <iframe> or a two-line script snippet on Squarespace, WordPress, Webflow, Wix, or plain HTML. UTMs pass through from your site to the lead record automatically. Works across domains (CORS-safe) with auto-resizing iframe height.
Per-lead SMS opt-in with append-only audit log (IP, UA, exact disclosure text) for carrier audits. Invisible Cloudflare Turnstile blocks bots without a CAPTCHA puzzle. 10-minute duplicate window dedups double-clicks and form retries.
Within seconds of a submission, we send a firm-branded email (via our Resend-verified sender) and an SMS from your Twilio tracking number — if the prospect opted in and the carrier confirms the number is SMS-capable. Templates support {{first_name}} / {{firm_name}} / {{firm_phone}} placeholders.
Plug your GA4, Meta Pixel, or Google Tag Manager ID into the dashboard. Every submission fires generate_lead (GA4, with value and transaction_id) + Lead (Meta, with eventID for CAPI dedup) + a dataLayer custom event for GTM-driven pipelines. Your Google Ads attribution works end-to-end.
Every lead timestamped from first click to first outbound contact. Dashboard shows your average, median, and % under 5 minutes so you can see trends, not just today's numbers.
Every row shows the last message, call, or status change with colour coding: green under 24 hours, amber under a week, red past that. Sort by freshness to triage the queue in one scan.
Six status stages with inline quick-change. Leads who've replied STOP show a red \"SMS opted out\" badge on every row so staff don't accidentally send a compliance-breaking message.
Once a lead converts to a case, the case number appears as a chip on the row and the \"Convert\" action disappears — no duplicate cases, no double-counted attribution.
See the campaign name and current cost-per-signed-lead inline (\"PI-Spring · $220 CPL\") — the attribution math the partners ask for, without a dashboard click.
When adding a lead, we match on normalized email and phone against your existing roster. You see the three closest hits (name, status, date) before you submit. Doesn't block — a second lead for the same person is valid when the campaign differs.
Every lead tagged with UTM source, medium, campaign, and content at capture. Preserved through conversion so marketing ROI follows the matter all the way to close.
03 · Call tracking
4 capabilities
Twilio-powered tracking numbers per campaign. Call recording, missed-call alerts, routing to your office or partner. No external CallRail subscription — it's built into the platform.
Assign unique tracking numbers to Google Ads, LSA, Yelp, or print campaigns. Every inbound call tagged with its source.
Every call recorded (with state compliance). Transcripts searchable by keyword. Review intake calls to improve your team's conversion.
Missed a call? Automated SMS fires within 60 seconds: 'Sorry we missed you — we'll call back within 5 minutes.' Converts otherwise-lost leads.
Inbound calls from a number matching an existing lead auto-link to their record. New callers become leads automatically.
04 · Case management
7 capabilities
Cases aren't a spreadsheet — they're a queue. Every row shows the next court date, open-task count, originating lead, source + campaign + CAC, and an inline status change. Attorneys who hit capacity get a red chip. Attorneys who want detail open the drawer and see tasks + upcoming events already loaded.
Client, matter, attorney, acquisition cost, expected and actual value, status. The originating lead is linked both ways: the case shows \"via lead: Jane Smith\" and the lead shows the case number — deletion of either doesn't silently orphan the other.
Source badge + campaign name + snapshot CAC appear inline on the case table — not buried in a drawer. The \"which campaigns drive signed matters\" question gets answered in one glance.
Move a case from intake → active → pending → won/lost from the table without opening a drawer. Closing a case auto-stamps the close date; reopening clears it.
Every case drawer shows its open-task checklist with inline add. Priority (urgent/high/medium/low), due date, and assignee. Check a task off with one click — no trip to the Tasks page.
Next court date, deadline, deposition, or follow-up surface on the case row (\"Next: Court date · Apr 28\") and as a pinned panel in the drawer. No external calendar integration needed — it's the same data as /dashboard/calendar.
Workload view sums open cases and open tasks per attorney. Over 10 open cases flags \"High\", over 15 flags \"Critical\" — a reassignment prompt, not a scold.
Acquisition cost is snapshot at conversion — so later campaign-spend changes don't retroactively alter the CAC on a case closed months ago. The number on the ledger is the number that was true when you signed the matter.
05 · Calendar & scheduling
8 capabilities
Consultations, court dates, deadlines, and deposition meetings live in one calendar — with live conflict warnings, drag-to-reschedule in a week view, and true bidirectional sync to each attorney's Google Calendar. Edits made directly in Google flow back into GavelGrow within five minutes; events created in GavelGrow appear in Google instantly. Apple Calendar / Outlook get a read-only iCal feed today; native Outlook OAuth is next.
Hour-by-hour grid across the full work week. Drag any event to a new slot to reschedule — the new time is written back instantly, no slide-over round-trip. Agenda view available as a toggle for lower-volume weeks.
When you pick an attendee for a new event, the form live-checks their other bookings and warns if the slot overlaps (\"Jane already has Court Date 2:00 – 3:00 pm on Apr 21\"). Soft warn — doesn't block — because sometimes a senior partner legitimately double-books.
Each attorney connects their own Google account from Settings → Integrations. Every event you create, reschedule, or cancel in GavelGrow auto-pushes to their primary Google Calendar in seconds — attendees get Google-native invitation emails and RSVP tracking automatically. Edits made directly in Google flow back into GavelGrow within five minutes (rescheduling, cancellation, time change), with echo-suppression so our own writes never overwrite themselves. A status panel in Settings shows last push, last pull, and surfaces any error with a one-click reconnect. Outlook / Microsoft 365 support next.
Prefer a pull-based sync for Apple Calendar, Outlook, or Fantastical? One click gives you a personal subscription URL. Events sync every ~15 min — read-only so your team can't accidentally break data from a phone. Rotate the URL at any time to revoke access.
Six first-class types: consultation, follow-up, court date, deadline, meeting, other. Each color-coded across the week grid. No-show tracking on consultations so you can see the pattern before it becomes a revenue leak.
Every event row and week-grid chip links back to its matter and originating lead. One click to jump from a court date to the case file.
Attendees get an SMS and email 1 hour before every event. Consent-tracked, respects the per-tier SMS rate limit, auto-logs to the conversation timeline. No staff time spent on reminder calls.
Filter the calendar by specific case, specific lead, specific event type, or free-text search across titles/locations/descriptions. Scoped views for paralegals, full view for partners.
06 · Automation
4 capabilities
SMS and email sequences trigger the moment a lead submits a form, calls, or goes stale. Consent-first: STOP/HELP automatic, consent-tracked at every step.
Build multi-step SMS + email journeys. Trigger on form submit, missed call, no consultation booking, or stale lead. Delay in minutes, hours, or days.
Ready-to-go sequences for PI, family law, criminal defense, estate planning, and more. Edit copy, adjust timing, activate in 60 seconds.
SMS sends between 9 AM and 9 PM in the lead's timezone. Email sends avoid weekends by default. Customizable per sequence.
Open rate, response rate, booking rate, and case-conversion rate for every sequence. A/B test copy to find what converts.
07 · Unified inbox
4 capabilities
SMS, email, call logs, and in-app messages in one chat-style timeline per lead or case. Never switch between Gmail, your phone, and a CRM again.
Click any lead to see the full chat history — every SMS, every email, every call, every note, in chronological order.
Reply to client texts from the GavelGrow dashboard. Assign conversations to team members. Never lose a thread in someone's personal phone.
Connect your firm's email. Send from the platform or reply from your inbox — everything syncs. Resend-powered deliverability, no spam folder.
Pin conversations to specific cases. See everything related to a matter in one place — across attorneys, staff, and case lifecycle.
08 · Reviews & reputation
5 capabilities
A signed case is the best moment to ask for a review, and it is the moment most firms miss. The request goes out on its own, the same client is never asked twice, and your rating and review pace are tracked daily.
When a matter is marked signed, the review request goes out on its own — no one has to remember. Email only, sent under an existing business relationship, and idempotent, so a retry never double-sends.
The general review machine and the Local Service Ads review machine share one record of who has already been asked. A client who got the LSA request will not get a second one from the firm-wide machine.
A daily snapshot of your Google rating and review count turns into velocity — how many new reviews arrived this month, not just the lifetime total sitting on your profile.
Responses are drafted for you to approve and post. The drafting rules are the constraints a bar complaint would test: never confirm representation, never discuss case details, never admit fault. Posting stays with your firm — GavelGrow does not post to Google on your behalf.
Search your firm, pick the Google listing, and the review link and place ID are set for you. Subject line and ask are editable if you want your own words.
09 · Compliance & security
5 capabilities
Every SMS honors CTIA opt-out keywords automatically. All consent events logged to an append-only audit trail. Consent logging, state-bar-aware controls, and AES-256 encryption from day one.
STOP, HELP, START, UNSUBSCRIBE — every CTIA keyword honored automatically. Append-only consent event log for defensible audit trails.
Automatic state-by-state compliance. Verbal consent pre-roll where required. Recordings encrypted and access-logged.
Okta, Azure AD, Google Workspace, OneLogin, JumpCloud, Duo, Ping, or any SAML 2.0 IdP. Your IT admin configures GavelGrow in 10 minutes via a hosted admin portal. When someone leaves the firm, they lose access the moment you revoke them in your IdP. Optimize and Managed plans.
AES-256 at rest, TLS 1.3 in transit. Row-level security in the database — your firm's data is invisible to other tenants. Daily encrypted backups.
Every outbound message template reviewed against state bar advertising rules before launch. No solicitation violations, no case-result overpromising.
10 · Team & reporting
5 capabilities
Invite attorneys, paralegals, and intake staff with role-based permissions. Send auto-generated reports to managing partners monthly. Export anything to CSV for the rest.
Owner, Admin, Member, Viewer — plus a dedicated Billing role for your external accountant or bookkeeper (sees invoices, reports, and audit log but NOT case data or client communications). Separate access for separate responsibilities without exposing privileged information.
Branded PDF reports emailed to partners on the first of every month. Total spend, leads, signed cases, ROI — customizable by practice area. Date-range CSV exports available on demand for any ad-hoc question.
Triage at scale — select 50 stale leads and re-status, re-assign, or delete in one motion. No more clicking through rows one at a time when you're working through a 500-lead backlog.
Register any HTTPS endpoint and GavelGrow POSTs signed JSON when specific events fire — new leads, status changes, deletions. HMAC-SHA256 signatures in Stripe's exact header format, so your existing verifier library drops in unchanged. Wire GavelGrow into Zapier's 7,000+ apps or your own backend in under a minute. Optimize and Managed.
Every admin action (invites, role changes, subscription changes, SMS sends, intake submissions, deletions) logged with actor, timestamp, IP, and target. Visible to owners and admins under Settings → Audit Log — full accountability without paying for a separate audit service. If GavelGrow staff ever impersonates your workspace for support, those sessions appear in your audit log too.
The stack it replaces
Most firms assemble the list above out of four or five vendors, then spend the month reconciling them by hand. Published list prices, shown as ranges because every one of them meters by seat or by volume.
Capability Typical stack GavelGrowWant the marketing run for you instead of run by you? See the agency side
Answers
These are the major capabilities. Inside the platform, each feature has additional depth — custom report builders, advanced filter logic, role-based permissions, team audit logs, and more. You can explore all of it in the 7-day free trial. Tracking numbers and emails switch on when you choose a plan, and texting once carriers approve your number.
Yes. GavelGrow focuses on the marketing funnel (click → lead → signed case) while Clio/MyCase handle post-intake case management. Many firms use both. We provide CSV export of signed cases that maps cleanly to Clio's import format.
Tracking numbers are pass-through billed via Twilio ($1/number/month + $0.03/minute). SMS is $0.0083/message. All transparent — shown in your billing dashboard. Track includes 2 numbers, Optimize includes 10, and Managed includes 3. Extra numbers on any plan are $10/month each.
Benchmarks (compare your firm to 500+ others by practice area and market size) are unlocked in full on Optimize and Managed. Track plans see a locked teaser with an upgrade prompt. Your own firm's data is always fully accessible regardless of plan.
Google Ads: yes — connect the account once and spend, clicks, impressions, and conversions sync every night. Local Services and Meta: yes, both connect as ad accounts too (Track connects one; Optimize is unlimited). Call tracking numbers can be pointed at campaigns on any of them, and CSV upload covers any platform we do not connect natively.
CSV import during onboarding. Our team can also do a white-glove migration from Clio Grow, Lawmatics, MyCase, or spreadsheet — just message support after signup.
Still hunting for something? The full FAQ covers billing, contracts, and migration.
The shortest way to check
Seven days, no card, and you can point it at your own Google Ads account on day one to see whether the attribution actually holds. Tracking numbers and emails switch on when you choose a plan, and texting once carriers approve your number.
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