Built exclusively for law firms — from click to signed case. Track marketing ROI, capture leads in under 60 seconds, run case management, and know exactly how you stack up against 500+ firms.
See which campaigns generate signed cases, not just clicks. Real-time ROI by source and campaign — CPL, CPA, and signed-case attribution down to the keyword that paid $2.40 for the click.
Firm-branded intake form with instant email + SMS auto-reply, TCPA consent tracking, and bot protection. Leads contacted in under 5 minutes convert 21× higher than those after 30 minutes — automated speed-to-lead is the difference.
| Tool | Typical cost | GavelGrow |
|---|---|---|
| CallRail (call tracking) | $45–$195/mo | Included |
| Clio Grow (lead intake) | $49/user/mo | Included |
| AgencyAnalytics (marketing reports) | $79–$379/mo | Included |
| SMS automation (Twilio + glue code) | $50–$200/mo | Included |
| Benchmarks (vs. 500+ firms) | Not available anywhere | Growth tier and above |
| Signed-case attribution | Manual spreadsheets | Automatic |
Per-campaign Twilio numbers. Recording & transcripts. Missed-call SMS recovery. Call-to-lead auto-matching links every inbound call to the originating campaign and the resulting case.
Case records with full marketing attribution context preserved. Inline status changes, tasks panel, upcoming events. Pairs cleanly with Clio, MyCase, or Litify for deep matter management — GavelGrow handles the marketing funnel side.
Drag-drop SMS + email sequences. Pre-built templates per practice area. Smart send-time optimization. Per-step performance analytics so you know which message in a 7-step sequence actually drives consultations.
Per-lead conversation timeline showing every SMS, email, voicemail, and call note in one chat-style view. Two-way SMS and email send + receive. Matter-level communication that never gets scattered across tools.
TCPA consent gates. Two-party state call recording rules honored. SAML 2.0 SSO (Scale and Enterprise). SOC 2 Type II ready with AES-256 encryption at rest, TLS 1.3 in transit. State bar advertising review built into intake templates.
Role-based permissions per seat. Auto-generated monthly reports. Bulk lead operations. Outbound webhooks (Zapier, n8n, custom backends) on Scale and Enterprise. Append-only audit logs for every view, edit, and export.
These are the major capabilities. Inside the platform, each feature has additional depth — custom report builders, advanced filter logic, role-based permissions, team audit logs, and more. The 7-day free trial gives you full access to explore everything.
Yes. GavelGrow focuses on the marketing funnel (click → lead → signed case) while Clio/MyCase handle post-intake case management. Many firms use both. We provide CSV export of signed cases that maps cleanly to Clio’s import format.
Tracking numbers are pass-through billed via Twilio ($1/number/month + $0.03/minute). SMS is $0.0083/message. All transparent — shown in your billing dashboard. Solo includes 1 number, Growth includes 3, Scale includes 10, Enterprise is unlimited. Extra numbers on any plan are $10/month each.
Benchmarks (compare your firm to 500+ others by practice area and market size) are unlocked on Growth, Scale, and Enterprise. Solo plans see a locked teaser with an upgrade prompt. Your own firm’s data is always fully accessible regardless of plan.
Google Ads: yes, daily auto-sync of campaigns, spend, and conversions. Meta Ads: on the product roadmap. Google LSA: on the product roadmap. We also support manual CSV upload for any ad platform today.
CSV import during onboarding. Our team can also do a white-glove migration from Clio Grow, Lawmatics, MyCase, or spreadsheet — just message support after signup.
Switching tools? See migration guides for CallRail, Clio Grow, Lawmatics, and MyCase.
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