Terms of Service

Section 01

Acceptance of Terms

These Terms of Service ('Terms') constitute a legally binding agreement between you (whether personally or on behalf of an entity) and GavelGrow Inc. ('Company,' 'we,' 'us,' or 'our') concerning your access to and use of our website at gavelgrow.com and our legal marketing services (collectively, the 'Services').

By accessing or using our Services, you agree that you have read, understood, and agree to be bound by these Terms. If you do not agree with all of these Terms, you are expressly prohibited from using the Services and must discontinue use immediately.

We reserve the right to modify these Terms at any time. We will notify you of any material changes by updating the 'Last Updated' date. Your continued use of the Services after changes are posted constitutes acceptance of the modified Terms.

Section 02

Our Services

GavelGrow offers two categories of Services exclusively for law firms:

1. The GavelGrow Platform (Self-Serve SaaS)

A subscription-based software platform at app.gavelgrow.com offered in three plans — Track ($199/mo), Optimize ($599/mo), and Managed (priced per the applicable order form or engagement letter, plus ad spend), each with published seat and usage terms.

2. Done-for-You Agency Services

End-to-end marketing managed by GavelGrow specialists, including:

• Paid advertising campaign management (Google Ads, LSAs, Meta, LinkedIn)
• Search engine optimization (SEO) and local search optimization
• Content marketing and copywriting services
• Website design and conversion optimization
• CRM implementation and intake process optimization
• Analytics, tracking, and reporting infrastructure

Agency engagements are priced per the applicable order form or engagement letter and are billed month-to-month with no minimum initial term. The Services are intended for users who are at least 18 years old and represent law firms or legal organizations.

Section 03

No Guarantees of Results

While we work diligently to achieve the best possible outcomes for our clients, marketing results are inherently variable and depend on numerous factors outside our control.

We explicitly do NOT guarantee or promise:

• Specific revenue increases or case values
• Exact lead volume or lead quality
• Particular search engine rankings or positions
• Specific website traffic levels
• Return on investment (ROI) percentages
• Results within any specific timeframe

Marketing performance depends on market conditions, competition, budget, practice area, location, client intake processes, and other factors beyond our control. Past performance does not indicate future results.

Section 04

Payment Terms

Platform (SaaS) subscriptions

Platform fees are billed monthly or annually in advance via Stripe. Payment terms include:

• Monthly subscriptions auto-renew on the billing anniversary date
• Annual subscriptions auto-renew 12 months after purchase
• Extra seats are a flat $79/seat/month on every plan, billed monthly for seats added beyond the included count
• SMS overage ($15 per 500-message block) and extra call tracking numbers ($10/number/month) are billed monthly in arrears on the next invoice
• Failed payments trigger a 7-day grace period, after which the account downgrades to a read-only state until payment is resolved
• Subscriptions may be canceled anytime; you retain access through the end of your paid period. No refunds for partial months

Done-for-you agency retainers

Agency retainer fees are outlined in your service agreement and include:

• Monthly retainer fees are due within 7 days of invoice
• Late payments may incur a 5% late fee after 14 days
• Services may be suspended for accounts more than 30 days past due
• Ad spend budgets are billed separately and due prior to campaign launch
• All agency fees are non-refundable unless otherwise stated in writing

You are responsible for providing accurate billing information and promptly updating payment details if they change.

Section 05

Platform Fair Use Policy

This section governs your use of the self-serve GavelGrow Platform (app.gavelgrow.com). A full, standalone version of the Fair Use Policy — with complete tier tables and implementation detail — is available separately. By subscribing to any Platform tier, you agree to these terms.

Read the full Fair Use Policy

One human per seat

A Platform seat licenses access to one identified individual. You agree that each seat is tied to a unique person with their own login credentials. You will not share logins among multiple users, create 'service account' logins used by rotating staff, or use human seats for automated systems. Automated access is permitted only via the documented REST API (Optimize and Managed plans).

Seats per plan

Each Platform plan has an included seat count. When you exceed the included count, the flat $79/seat/month rate is automatically added to your next invoice. There are no hard seat caps.

• Track: 5 seats included, +$79/seat/month after
• Optimize: 15 seats included, +$79/seat/month after
• Managed: 3 seats included, +$79/seat/month after

Bulk-invite protection

To protect against credential-stuffing and automated abuse, no more than 5 seat additions may be processed within any rolling 24-hour period on Track or Optimize. Attempts exceeding this limit will be flagged for manual review. Managed customers with documented rollouts coordinated through your strategist are exempt.

SMS limits and TCPA compliance

Each plan includes a monthly client-SMS allowance (Track 1,000; Optimize and Managed 3,000). Additional messages come in $15 packs of 500; unused pack messages roll over while your subscription is active, and an active conversation is never cut off mid-thread. Per-hour rate limits also apply (200/hr Track, 500/hr Optimize and Managed) to prevent spike abuse and protect deliverability.

You are solely responsible for complying with the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, state attorney advertising rules, and any other applicable law when using Platform SMS or email features. The Platform provides technical compliance tools (consent tracking, automatic STOP handling, audit logs) but does not transfer compliance liability to GavelGrow. Violations — including sending SMS without proper consent or failing to honor opt-outs — are grounds for immediate account suspension.

Platform integrity

You agree not to reverse-engineer, decompile, or disassemble any part of the Platform; scrape benchmark data beyond reasonable personal use; circumvent rate limits, seat caps, feature gates, or billing meters; or use the Platform to build a competing service. Violations are grounds for immediate termination without refund.

Enforcement philosophy

This Policy protects legitimate users from the small minority who abuse shared infrastructure. Routine enforcement (seat overage billing, SMS rate limiting) is automated and transparent. Edge cases are reviewed by humans before any account action. We will always contact the Account Owner before taking action beyond routine overage billing, except in cases of documented illegal activity.

Section 06

Service Term and Termination

Platform subscriptions

Platform subscriptions are month-to-month (or annual with 20% discount). You may cancel anytime from your account billing page:

• Cancellation takes effect at the end of your current paid period — no partial-month refunds
• You retain CSV export access for 30 days after cancellation
• After 30 days, the account moves to archived state; data retained for an additional 30 days, then permanently deleted per our data retention policy
• Downgrading tiers takes effect at next renewal (not immediate) to avoid proration disputes
• Upgrading tiers is immediate with prorated billing

Done-for-you agency engagements

Agency engagements are month-to-month with no minimum initial term. Termination terms include:

• 30 days written notice required for cancellation, via email to your account strategist
• No refunds for fees already paid for the current billing period
• Client retains ownership of all advertising accounts (Google Ads, etc.)
• Client receives all custom marketing materials upon final payment
• Active campaigns continue until the end of the notice period
• Final invoice must be paid in full before account closure

We reserve the right to terminate both Platform and agency services immediately for non-payment, violation of these Terms (including the Platform Fair Use Policy), or illegal activity.

Section 07

Intellectual Property Rights

Our Intellectual Property

We own all intellectual property rights in our Services, including website designs, software, processes, methodologies, templates, and proprietary tools. You may not copy, reproduce, or distribute any of our proprietary materials without written permission.

Your Intellectual Property

Upon full payment of all fees owed, you own:

• All custom marketing materials created specifically for your firm (ad copy, landing pages, graphics)
• All advertising accounts set up on your behalf (Google Ads, Facebook Business Manager, etc.)
• All content written specifically for your website or campaigns
• All analytics and reporting data related to your campaigns

We retain the right to use aggregate, anonymized data from your campaigns for internal analysis and case studies (with your permission).

Section 08

Client Responsibilities

To ensure successful service delivery, you agree to:

• Provide timely access to necessary accounts, platforms, and information
• Review and approve campaign materials within agreed-upon timeframes
• Provide accurate information about your firm, services, and practice areas
• Respond to client inquiries and leads generated by our marketing efforts
• Maintain compliance with all applicable bar association rules and regulations
• Notify us immediately of any legal or compliance concerns with our work

Delays in providing requested information or approvals may impact campaign timelines and performance.

Section 09

Legal and Ethical Compliance

We strive to ensure all marketing materials comply with legal advertising rules and bar association guidelines. However, ultimate responsibility for compliance rests with you as the attorney.

You agree to:

• Review all marketing materials for compliance with your jurisdiction's rules
• Notify us immediately if any materials violate applicable regulations
• Ensure all claims and case results are accurate and properly disclaimed
• Maintain required disclaimers and disclosures in all marketing materials
• Comply with all applicable attorney advertising rules

We are not responsible for disciplinary action, fines, or penalties resulting from non-compliant marketing materials that you approved.

Section 10

Confidentiality

Both parties agree to maintain the confidentiality of proprietary information shared during the course of our relationship, including:

• Business strategies, financial information, and performance data
• Proprietary processes, methodologies, and trade secrets
• Client lists, case information, and sensitive business details
• Login credentials and account access information

This obligation continues for 2 years following termination of services. Confidential information does not include data that is publicly available or independently developed.

Section 11

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL GAVELGROW INC. BE LIABLE FOR:

• Any indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, or business opportunities
• Damages resulting from marketing campaign performance or lack thereof
• Damages from third-party platform changes (Google algorithm updates, etc.)
• Any damages exceeding the total fees paid in the 12 months prior to the claim

This limitation applies regardless of the legal theory (contract, tort, negligence, etc.) and even if we have been advised of the possibility of such damages.

Section 12

Indemnification

You agree to indemnify, defend, and hold harmless GavelGrow Inc., its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from:

• Your use of our Services or violation of these Terms
• Your violation of any applicable laws or regulations
• Disciplinary actions from bar associations related to approved marketing materials
• Claims that marketing materials you approved violate third-party rights
• Any negligence or willful misconduct on your part

Section 13

Privacy Policy

Your privacy is important to us. Please review our Privacy Policy at gavelgrow.com/privacy-policy to understand how we collect, use, and protect your information.

By using our Services, you consent to our collection and use of information as described in the Privacy Policy, which is incorporated into these Terms by reference.

Section 14

Dispute Resolution

In the event of any dispute arising from these Terms or our Services, both parties agree to:

• First attempt to resolve the dispute through good-faith negotiation
• If negotiation fails, participate in mediation before pursuing litigation
• Any legal proceedings will be conducted in the courts of Travis County, Texas
• These Terms are governed by the laws of the State of Texas

You waive any right to participate in class action lawsuits or class-wide arbitration against GavelGrow Inc.

Section 15

Modifications to Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated via:

• Email notification to your primary contact
• Prominent notice posted on our website
• Update to the 'Last Updated' date at the top of this page

Your continued use of the Services after modifications are posted constitutes acceptance of the updated Terms. If you do not agree to the modifications, you must terminate your services.

Section 16

General Provisions

These Terms, together with your service agreement and our Privacy Policy, constitute the entire agreement between you and GavelGrow Inc. regarding the Services.

Additional provisions:

• Severability: If any provision is found unenforceable, the remaining provisions remain in effect
• Waiver: Our failure to enforce any right does not waive that right
• Assignment: You may not assign these Terms without our written consent
• Force Majeure: We are not liable for delays caused by circumstances beyond our control
• No Agency: These Terms do not create a partnership, joint venture, or agency relationship