Measure it yourself, free.

Three of these take your numbers and hand back a reading. The fourth is the benchmark set they read against. None of them ask you to sign up, and none of them hold your results back.

What each one measures

• Cost Per Signed Case (3 min) — what one signed case actually costs you, by practice area. You give monthly ad spend, leads, signed cases, case value and practice area; you get your cost per signed case against the practice-area benchmark.
• Practice Area Diagnostic (3 min) — your numbers against modelled benchmarks for your practice area. You give your CPL, CPA and ROI plus practice area and market size; you get where your numbers sit against modelled benchmarks.
• Marketing Scorecard (2 min) — a graded read across the five areas that decide your pipeline. Eleven questions across website, ads, tracking, intake and content; you get a letter grade per area with what to fix first.
• 2026 Marketing Report — modelled CPL, CPA, Google Ads and intake benchmarks across 10 practice areas. A reference set; it asks for nothing.

A benchmark is not a measurement

The figures these read against are modelled — industry estimates shaped by our work with law firms, not a statistical sample of client data. They are there to tell you whether your number is unusual, not to tell you what your number should be. The arithmetic each instrument runs on the numbers you enter is exactly that: your arithmetic, shown on the page.

• Nothing is gated. Every result renders on the page; an emailed report, where offered, is optional and clearly marked.
• Nothing is stored to see it. All four run without an account.
• Your numbers are yours. Benchmarks are modelled; the inputs are yours.

Benchmark figures shown inside these tools are modelled industry estimates, not guaranteed or typical outcomes. Individual results vary. Book a free strategy call or see how we run it for firms.