Press & Media

GavelGrow research, data, and commentary on law firm marketing. For press inquiries, email [email protected] or use the contact form.

Media Resources

• Press kit: Request via contact form — includes company overview, founding story, logo files, founder headshot, and key data points.
• Data & benchmarks: Law Firm Marketing Benchmark Report 2026 — CPL, cost-per-signed-case, conversion rates, and intake benchmarks from 500+ U.S. law firms. Available for citation with attribution.
• Expert commentary: Abram Ninoyan (founder) is available for interviews and expert commentary on law firm PPC, Google Ads for attorneys, legal marketing ROI, and intake automation.

About GavelGrow

GavelGrow is a legal marketing platform and performance agency founded in 2015. The platform (starting at $79/month) gives law firms real-time attribution from the first ad click to the signed case, replacing separate tools for call tracking, intake, and reporting. The done-for-you agency manages Google Ads, LSAs, Meta Ads, SEO, and intake optimization for firms investing $10,000+/month. GavelGrow serves 500+ U.S. law firms across personal injury, criminal defense, family law, immigration, and other practice areas.

Founder

Abram Ninoyan — Founder & CEO. Performance marketer since 2010. Built GavelGrow in 2015 to focus exclusively on legal after managing Google Ads and Meta campaigns for dozens of law firms. Google Ads certified. Google Analytics certified. 15+ years managing digital marketing for professional services firms in the United States.

Areas of expertise: Google Ads strategy for law firms, legal marketing attribution, intake optimization, law firm PPC benchmarks, Meta Ads for attorneys, law firm SEO, marketing ROI tracking for contingency-fee practices.

Key Statistics (Available for Citation)

• 500+ U.S. law firms on the GavelGrow platform
• 38 states represented in our platform data
• 8 practice areas with full benchmark data
• Average law firm marketing CPL: $45–$135 depending on practice area
• Firms responding within 5 minutes convert leads at 21× the rate of firms responding after 30 minutes
• Average end-to-end lead-to-signed-case conversion: 24%
• Founded: 2015 | Headquarters: United States

Speaking & Thought Leadership

GavelGrow's founder presents on law firm marketing strategy, Google Ads for attorneys, intake optimization, and legal marketing attribution at legal industry events, bar association CLE programs, and legal tech conferences.

Topics available for speaking engagements:

• How law firms waste 30% of their marketing budget (and how to stop it)
• Google Ads for law firms: what the benchmarks actually say
• Why intake is your highest-ROI marketing investment
• Full-funnel attribution for contingency-fee law firms

To invite GavelGrow to speak at your event or association program: contact us.

Contact for Press

Email: [email protected]
Response time: 1 business day
Contact form · About GavelGrow