Press & Media

Media resources

GavelGrow research, data, and commentary on law firm marketing. For press inquiries, email [email protected].

Media Resources

Press kit

Company overview, founding story, logo files, founder headshot, and key data points.

Benchmark data

Law Firm Marketing Benchmark Report 2026 — CPL, cost-per-signed-case, conversion rates, and practice-area intake benchmarks. Available for citation with attribution.

View benchmark report

Expert commentary

Abram Ninoyan (founder) is available for interviews on law firm PPC, Google Ads for attorneys, legal marketing ROI, and intake automation.

Get in touch

About GavelGrow

GavelGrow is a legal marketing platform and performance agency founded in 2015. The platform (starting at $199/month) gives law firms real-time attribution from the first ad click to the signed case, replacing separate tools for call tracking, intake, and reporting. The done-for-you agency manages Google Ads, LSAs, Meta Ads, SEO, and intake optimization scoped to each firm on a strategy call. Since 2015 GavelGrow has served 500+ U.S. law firms across personal injury, criminal defense, family law, immigration, and other practice areas.

Founder

Abram Ninoyan — Founder & CEO

Performance marketer since 2010. Built GavelGrow in 2015 to focus exclusively on legal after managing Google Ads and Meta campaigns for dozens of law firms. Google Ads certified. Google Analytics certified. 15+ years managing digital marketing for professional services firms in the United States.

Areas of expertise: Google Ads strategy for law firms, legal marketing attribution, intake optimization, law firm PPC benchmarks, Meta Ads for attorneys, law firm SEO, marketing ROI tracking for contingency-fee practices.

Key Statistics (Available for Citation)

500+ U.S. law firms served since 2015
8 practice areas with modelled benchmark estimates
Average law firm marketing CPL: $45–$135 depending on practice area (modelled estimate)
Firms that respond to leads within 5 minutes book consultations at a 62% rate, versus 22% after 30 minutes (modelled estimate)
Average end-to-end lead-to-signed-case conversion: 24% (modelled estimate)
Founded: 2015 | Headquarters: United States

Speaking & Thought Leadership

GavelGrow's founder presents on law firm marketing strategy, Google Ads for attorneys, intake optimization, and legal marketing attribution at legal industry events, bar association CLE programs, and legal tech conferences.

Topics available for speaking engagements:

How law firms waste 30% of their marketing budget (and how to stop it)
Google Ads for law firms: what the benchmarks actually say
Why intake is your highest-ROI marketing investment
Full-funnel attribution for contingency-fee law firms

To invite GavelGrow to speak at your event or association program: email us.