Law firm marketing by city

Paid search CPL, LSA strategy, and local SEO notes for the top U.S. legal markets — modelled market estimates, informed by our work with 500+ firms since 2015.

Markets we cover

• Los Angeles, CA — CPL $110–$185 · Very High competition · Personal injury, entertainment law, immigration
• New York, NY — CPL $120–$200 · Very High competition · Personal injury, immigration, employment law
• Chicago, IL — CPL $90–$155 · High competition · Personal injury, workers comp, criminal defense
• Houston, TX — CPL $85–$145 · High competition · Personal injury, oil & gas litigation, immigration
• Dallas, TX — CPL $80–$135 · High competition · Personal injury, family law, criminal defense
• Phoenix, AZ — CPL $70–$120 · Moderate-High competition · Personal injury, criminal defense, family law
• Philadelphia, PA — CPL $85–$140 · High competition · Personal injury, workers comp, criminal defense
• Atlanta, GA — CPL $75–$130 · Moderate-High competition · Personal injury, criminal defense, family law
• Miami, FL — CPL $90–$155 · High competition · Personal injury, immigration, criminal defense
• Boston, MA — CPL $100–$165 · High competition · Personal injury, criminal defense, estate planning
• Seattle, WA — CPL $80–$135 · Moderate-High competition · Employment law, personal injury, immigration
• Denver, CO — CPL $70–$115 · Moderate competition · Personal injury, criminal defense, family law

Not seeing your market? Book a strategy call — we work with firms nationwide and can build a plan for any U.S. market.

Agency services · Platform pricing