Law firm marketing by city

Paid search CPL, LSA strategy, and local SEO notes for the top U.S. legal markets — drawn from GavelGrow platform data across 500+ law firms.

Markets we cover

Los Angeles, CA — CPL $110–$185 · Very High competition · Personal injury, entertainment law, immigration
New York, NY — CPL $120–$200 · Very High competition · Personal injury, immigration, employment law
Chicago, IL — CPL $90–$155 · High competition · Personal injury, workers comp, criminal defense
Houston, TX — CPL $85–$145 · High competition · Personal injury, oil & gas litigation, immigration
Dallas, TX — CPL $80–$135 · High competition · Personal injury, family law, criminal defense
Phoenix, AZ — CPL $70–$120 · Moderate-High competition · Personal injury, criminal defense, family law
Philadelphia, PA — CPL $85–$140 · High competition · Personal injury, workers comp, criminal defense
Atlanta, GA — CPL $75–$130 · Moderate-High competition · Personal injury, criminal defense, family law
Miami, FL — CPL $90–$155 · High competition · Personal injury, immigration, criminal defense
Boston, MA — CPL $100–$165 · High competition · Personal injury, criminal defense, estate planning
Seattle, WA — CPL $80–$135 · Moderate-High competition · Employment law, personal injury, immigration
Denver, CO — CPL $70–$115 · Moderate competition · Personal injury, criminal defense, family law

Not seeing your market? Book a strategy call — we have benchmark data for 38 states and can build a plan for any U.S. market.