Both serve law firms. They serve them differently. Here is the honest breakdown.
Scorpion is a large full-service legal marketing company founded in 2001. They build proprietary websites, run PPC and SEO, and provide their own reporting dashboard. They serve thousands of law firms and other professional service businesses. They are a good fit for firms that want one vendor to handle everything with minimal internal involvement.
GavelGrow is a performance marketing agency + self-serve platform founded in 2015, exclusively for law firms. The agency side runs Google Ads, LSAs, Meta Ads, SEO, and intake optimization. The platform side gives firms a live view of CPL, cost-per-signed-case, and intake conversion across all channels — with or without GavelGrow managing the campaigns.
Scorpion: Proprietary pricing; not publicly listed. Most firms report all-in packages of $3,000–$8,000/month covering website, PPC, SEO, and reporting. Ad spend may be bundled or billed separately depending on the contract. Long-term contracts (12–24 months) are standard.
GavelGrow platform: $79–$599/month self-serve (or Enterprise custom). Agency services: $10,000/month management fee + minimum $15,000/month ad spend. Month-to-month after a 6-month build period. No hidden platform fees.
Scorpion: Proprietary reporting dashboard (Scorpion Technology). Tracks leads and calls within the Scorpion ecosystem. Firms report difficulty exporting raw data or getting channel-level attribution they can validate independently.
GavelGrow: Every lead tracked from first ad click to signed retainer. CPL and cost-per-signed-case visible in real time, by campaign and by channel. All data exportable. If you ever leave, you keep your data.
Scorpion: Scorpion typically owns the website and creative assets. When firms leave, they lose the site and often lose their rankings. This is a known pain point documented in attorney forum discussions.
GavelGrow: Your website is yours. Your data is yours. Your campaigns are in your own Google Ads account. We manage on your behalf, not instead of you.
Scorpion: Serves legal, medical, home services, and other industries. Legal is a significant but not exclusive focus.
GavelGrow: 100% law firms. Our entire benchmark dataset, keyword libraries, intake templates, and campaign playbooks are built on legal-specific data from 500+ firms.
Firms that want a single vendor to handle their entire web presence — site, hosting, PPC, SEO — with minimal internal oversight. Scorpion's scale and established platform make sense for firms that prefer hands-off and are comfortable with bundled pricing without deep attribution reporting.
Firms that want to own their data and results. Firms where the managing partner wants to see CPL and cost-per-signed-case by campaign, not just "leads this month." Firms investing $15K+/month in paid media where attribution matters. Firms that want a boutique team that works exclusively in legal.
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