Comparison · written by us
Scorpion
Scorpion is a large full-service legal marketing company founded in 2001. They build proprietary websites, run PPC and SEO, and provide their own reporting dashboard. They serve thousands of law firms and other professional service businesses.
GavelGrow
GavelGrow is a performance marketing agency + self-serve platform founded in 2015, exclusively for law firms. The agency side runs Google Ads, LSAs, Meta Ads, SEO, and intake optimization. The platform gives firms a live view of CPL, cost-per-signed-case, and intake conversion across all channels — with or without GavelGrow managing the campaigns.
Talk it through with a strategistOr judge it on a free trialWhere they actually differ
01 Pricing model
Scorpion
Proprietary pricing; not publicly listed. Most firms report all-in packages of $3,000–$8,000/month covering website, PPC, SEO, and reporting. Long-term contracts (12–24 months) are standard.
GavelGrow
Platform: $199–$599/month self-serve, published openly. Agency engagements scoped on a free strategy call. Month-to-month, no long-term contract or lock-in. No hidden platform fees.
02 Tracking and attribution
Scorpion
Proprietary reporting dashboard (Scorpion Technology). Tracks leads and calls within the Scorpion ecosystem. Firms report difficulty exporting raw data or getting channel-level attribution they can validate independently.
GavelGrow
Every lead tracked from first ad click to signed retainer. CPL and cost-per-signed-case visible in real time, by campaign and by channel. All data exportable. If you ever leave, you keep your data.
03 Platform ownership vs. vendor lock-in
Scorpion
Scorpion typically owns the website and creative assets. When firms leave, they lose the site and often lose their rankings. This is a known pain point documented in attorney forum discussions.
GavelGrow
Your website is yours. Your data is yours. Your campaigns are in your own Google Ads account. We manage on your behalf, not instead of you.
04 Specialization
Scorpion
Serves legal, medical, home services, and other industries. Legal is a significant but not exclusive focus.
GavelGrow
100% law firms. Our keyword libraries, intake templates, and campaign playbooks are built on legal-specific work across 500+ firms since 2015.
Side by side
When each is the better fit
A comparison written by one of the two products is only worth reading if it is willing to lose. Here is the firm that should not pick us.
Choose Scorpion if
Firms that want a single vendor to handle their entire web presence — site, hosting, PPC, SEO — with minimal internal oversight. Scorpion's scale and established platform make sense for firms that prefer hands-off and are comfortable with bundled pricing without deep attribution reporting.
Choose GavelGrow if
Firms that want to own their data and results. Firms where the managing partner wants to see CPL and cost-per-signed-case by campaign, not just "leads this month." Firms investing seriously in paid media, where attribution matters. Firms that want a boutique team that works exclusively in legal.
Answers
For law firms that want to own their website, data, and Google Ads account — and see cost-per-signed-case by campaign — GavelGrow is a strong Scorpion alternative. Scorpion is a better fit for firms that want one vendor to manage their entire web presence hands-off.
GavelGrow publishes its platform pricing — $199–$599/month self-serve — and scopes done-for-you engagements on a free strategy call, so you have an exact number before any commitment. Scorpion does not publish pricing; firms commonly report bundled packages of $3,000–$8,000/month. The right comparison depends on scope, but GavelGrow is month-to-month with no long-term contract.
Scorpion typically owns the website and creative assets it builds, which is a documented pain point when firms leave — they can lose the site and its rankings. With GavelGrow, your website, your data, and your Google Ads account remain yours.
No. GavelGrow is month-to-month with no long-term contract. Long-term 12–24 month contracts are commonly reported for Scorpion.
GavelGrow is 100% focused on law firms, gives you ownership of your assets and data, and tracks every lead from ad click to signed case. Scorpion is a larger multi-vertical agency that manages your full web presence on its own platform with bundled, non-public pricing.
Other comparisons
Written by the GavelGrow team, not a third party. Scorpion pricing and features reflect public information at the time of writing and may have changed — verify on their site before deciding. Product names and trademarks belong to their respective owners; GavelGrow is not affiliated with, endorsed by, or sponsored by them.
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