When someone types "car accident lawyer near me," you have seconds to win the click and the call. GavelGrow runs Google Ads and Microsoft Advertising (Bing) built for that moment, then tracks every click through intake to a signed case, so you know cost per signed case by campaign, not cost per click. Done-for-you agency management starts at $10,000 per month plus a $500 per day (~$15,000 per month) minimum ad spend, month-to-month. Firms that prefer to run campaigns themselves can use the GavelGrow self-serve platform from $79 per month with a 7-day free trial and no credit card required.
A single click on "18-wheeler accident attorney" can cost more than a nice dinner, and the firm with the deepest pockets does not always win, the firm with the tightest account does. Paid search is the only channel where an in-market client tells Google exactly what they need, right now, and asks to be sold to. But legal PPC punishes sloppiness: broad keywords bleed budget on tire-kickers and job seekers, generic landing pages lose the call, and most agencies report clicks and leads they can never tie to a fee. We treat every dollar as spend against a signed case, prune the queries that never sign, and put the money where the retainers come from.
Most PPC agencies hand a firm off at the click. We instrument the entire path so a campaign is judged on cases signed and revenue, not on impressions and vanity leads.
We build and run the full Google Ads and Bing account for your firm, from keyword architecture to the attribution that proves it worked.
Practice-area and geo keyword research by intent tier, tightly themed ad groups, negative-keyword lists that block job seekers and DIY searchers, match-type strategy, and brand-defense coverage.
Responsive search ads, sitelink and callout assets, call and location assets, claims reviewed against advertising rules, and ongoing testing to lift click-through.
Query-matched pages per campaign with fast load, prominent phone, short intake forms, and mobile-first layout, coordinated with our conversion-optimization team.
Bidding aligned to signed-case value, budget pacing, weekly search-term audits, dayparting and device adjustments, and click-fraud monitoring.
Dynamic call tracking down to the keyword, offline-conversion import, lead-source tagging carried into intake, and cost per signed case by campaign and practice area.
A dashboard from click through to signed case, recurring strategy reviews, expansion planning, and benchmarking against our 500-firm data set.
Weeks 1-2, audit & attribution setup: we audit the existing account, map practice areas and geography, and stand up call tracking, form capture, and the intake connection before new spend goes out. Weeks 2-4, build & launch: campaign structure, keyword architecture, negative lists, ads, and landing pages launch into the highest-intent searches first. Ongoing, optimize & eliminate waste: weekly search-term audits, bid and budget shifts, and ad testing, with bidding steered by real signed-case value. Monthly & quarterly, report, scale & compound: cost per signed case by campaign, benchmark review, and scale into new practice areas the data proves profitable. The account typically tightens over the first 60 to 90 days as wasted spend is pruned.
Done-for-you agency PPC management starts at $10,000 per month with a $500 per day (~$15,000 per month) minimum ad spend, month-to-month. The self-serve platform is available from $79 per month with a 7-day free trial and no credit card required.
It varies widely by practice area and market, and cost per lead is the wrong number to optimize. A cheap lead that never signs is expensive; a pricier lead that becomes a case is cheap. We track cost per signed case, which maps to your revenue.
We work only with law firms, and we close the loop from click to signed case rather than stopping at clicks and leads.
Traffic and calls arrive almost immediately once campaigns are live, and the account improves as data accumulates. The account typically tightens over the first 60 to 90 days as wasted spend is pruned. We do not guarantee specific case volumes or outcomes.
Both. Google carries most legal search volume; Bing often reaches an older, desktop-heavy audience at a lower cost per click.
Extensive negative-keyword lists, weekly search-term audits, deliberate match types, and click-fraud monitoring, plus cutting whole campaigns that generate clicks but never produce retainers.
Yes. We review ad copy, assets, and landing pages against state bar advertising rules before anything goes live.
In most cases, yes. We audit and restructure the existing account to preserve valuable conversion history, and you retain ownership of your account.
Ready to stop buying clicks and start buying signed cases? Book a PPC strategy call and we will audit your paid search, show you where the budget is leaking, and map what cost per signed case could look like for your firm.