For Business Law Firms
Business law sales cycles are long. Multiple stakeholders. Multiple proposals. GavelGrow tracks every touchpoint from initial inquiry to signed engagement letter, with full attribution to your content and referral sources.
Book a strategy callor start the free trialMarketing for law firms — and no one else · Every channel · Since 2015
Ex. A — the business law ledgerModelled market ranges, not quotes
First matters become retainers. The ledger should read lifetime value, not first-invoice value — attribution has to survive the length of the relationship.
Modelled + illustrative · your ledger is built from your own numbers
Where business law cases are lost
Every practice loses cases the same way — between the click and the conversation. Here is how that moment actually goes in business law, and what the system does about it.
A founder with a term sheet, a landlord dispute, a partner walking out — business urgency wears a hundred faces, and it rarely calls twice.
The first matter is an audition for the retainer. Losing the inquiry loses the relationship, not the invoice.
Matter-type intake routes each inquiry to the right practice group, multi-stakeholder threads stay in one record, and the original source survives to the retainer — so you know which channels build standing clients.
The record of what breaks
A corporate client's 4-month evaluation process involves 7 emails, 3 calls, 2 proposals, and 5 stakeholders. Most CRMs lose half the context.
02You publish thought leadership. Leads mention it. But nobody tracks which article actually drove the engagement letter.
03Accountants and bankers send you deals — and expect quarterly 'how did my referrals do?' reports. Building them manually eats hours.
Tuned to the practice
The same spine every page on this site describes — click to signed case — with the pieces that matter most in business law doing the heavy lifting.
One engagement, multiple contacts (CFO, GC, CEO). Each contact tracks their own touchpoints. See the full decision-making group in one view.
Every published article, whitepaper, and webinar is tagged. When a lead cites it in a form submission or first call, it attributes to that specific content piece.
Engagement letter sent? Signed? Under negotiation? Track proposal stages with custom status workflows per practice area (M&A, financings, employment advice, etc.).
Every referring accountant, banker, or consultant gets a quarterly PDF: leads sent, engagements signed, total fees generated. Auto-delivered, white-labeled, branded.
Want the whole mechanism, end to end? Read the platform page →
Against firms like yours
Benchmarked against firms converting first matters into standing counsel relationships, where lifetime value is the only honest metric.
The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured — so a business law firm is judged against its own economics, not against the whole profession's average.
How the benchmark model works →Before you ask
The questions business law firms ask on the first call — answered here so the call can be about your firm.
Can we customize the sales stages?Yes. Per practice area (M&A, financings, contract review, etc.), you can define your own pipeline stages. Drag-and-drop between stages, assign stage owners, set SLAs per stage.
How do we track multi-party engagements?One engagement can include multiple contacts (CFO, CEO, GC, outside consultant). Each contact's emails, calls, and meetings are tracked separately but roll up to the engagement. You see the full decision-making committee.
Does this work for AFA / alternative fee arrangements?Yes. Engagements can be billed hourly, flat-fee, contingency, or retainer. Dashboard reports filter by fee structure — see which types of engagements drive the highest realized revenue.
Can we invoice through the platform?Not yet — invoicing stays in your accounting system (QuickBooks, Clio Manage, etc.). GavelGrow focuses on the marketing + acquisition side. A QuickBooks integration is on our roadmap; ask us for current status.
The next thirty minutes
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record. Both answers happen on the call.
Book a strategy callStart the free trialPrefer to see how an engagement runs first? Read the services page →