Criminal defense leads are in crisis. They need to hire someone today, not next week. GavelGrow captures them the moment they reach out, routes to the right attorney, and keeps your intake running 24/7 for DUI, drug, and assault cases. Marketing for law firms and no one else, every channel, since 2015.
After-hours answering is the marketing strategy: the firm that picks up at 11pm signs the case the nine-to-five firm never hears about. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. The call comes at 11pm, sometimes from the county line. Someone is scared, the court date is already printed, and the family is searching from the kitchen table.
The window. Representation is usually decided within hours — before arraignment, before the weekend ends, before your office opens.
The play. 24/7 automated intake answers when your staff can't, after-hours routing reaches whoever is on call, and every conversation lands recorded with the case details captured — so Monday starts with a retainer-ready record.
Benchmarked against defense firms whose intake runs nights and weekends — the cohort where answering speed is the practice. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Yes. Call routing rules can be set by time of day, day of week, or emergency flag. Each tracking number can route to different attorneys based on case type (DUI vs. drug vs. assault).
We track every organic search lead back to the exact keyword and landing page. See which 'DUI lawyer [neighborhood]' pages generate retainers vs. which just get traffic. Budget tuning becomes obvious.
Yes. Pre-built criminal defense intake templates ask jurisdiction, charge, bond posted (Y/N), bond amount, next court date, and prior convictions. Fully editable.
Yes — Track ($199/mo) is built for lean firms: 5 seats included, 2 tracking numbers, 1,000 client SMS a month, unlimited leads and cases, and all the automation you need to compete with larger firms. Move up to Optimize when you run more than one ad account.
Once you have started a trial, the Criminal Defense setup playbook walks through the first 90 days — tracking number provisioning, intake field guidance, recommended Google Ads keyword themes, SMS cadence, and KPI targets anchored to modelled practice-area benchmarks.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
Book a strategy call · Start the 7-day free trial · See how a done-for-you engagement runs · All practice areas