DUI arrests happen at 2am, and leads call 4-5 firms — the first to answer usually gets the consult. GavelGrow's 24/7 automated intake + after-hours call routing keep your firm reachable in under a minute, even while you sleep. Marketing for law firms and no one else, every channel, since 2015.
Flat-fee, fast-decision economics: whoever answers first and names the next step usually signs — the second callback rarely matters. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. Released at 6am with a court date on the paperwork and a job on the line. They search before they sleep.
The window. The retainer is usually signed within a day of release. There is no nurture sequence for a DUI — there is answering, or not.
The play. 24/7 auto-answer takes the 3am call, after-hours routing reaches your on-call attorney, and the arrest details and court date are captured at intake — so the morning conversation starts at the retainer.
Benchmarked against defense practices where the phone decides the case — nights, weekends, and the morning after. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Each tracking number has a routing schedule: daytime rings the office, nights/weekends ring the on-call partner's mobile. If no one picks up, an automated SMS fires in under a minute offering a prompt callback. You set the message and the routing rules per day of week and time.
Yes. Custom tags on every lead let you segment first-offense, second-offense, DUI with injury, and felony DUI. Dashboard shows CPL, conversion rate, and average retainer by severity level. Budget allocation becomes obvious.
Task management lets you attach deadlines to any case. DMV hearing windows are short and vary by state (some as little as 10 days from arrest — confirm your state's rule). You can pre-build a template that auto-creates this task the moment a DUI lead converts to a case, with reminders at 48 and 24 hours before the deadline.
Yes. Track ($199/mo) is built for solo defenders: 5 seats included, 2 tracking numbers, 1,000 client SMS a month, unlimited leads and cases, and the automation you need. It's designed to consolidate call tracking, CRM, and scheduling into one tool.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
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