DUI/DWI: The first to answer signs the retainer.

DUI arrests happen at 2am, and leads call 4-5 firms — the first to answer usually gets the consult. GavelGrow's 24/7 automated intake + after-hours call routing keep your firm reachable in under a minute, even while you sleep.

Common challenges for DUI and DWI firms

2am arrests go to whoever picks up

The DUI lead from Saturday night calls 5 firms. Yours is the 3rd number dialed. They hire firm #1 who answered at 2:08am. You find the voicemail Monday morning.

Local SEO is brutal

'DUI lawyer [city]' is brutally competitive. A four- or five-figure monthly SEO spend can still leave you buried below the top results — where most of the clicks go.

Aggravated vs. standard DUI needs different handling

A first-offense speeding DUI and a felony DUI-manslaughter are wildly different cases. Generic intake treats them the same and wastes attorney time on triage.

What GavelGrow does for DUI and DWI firms

24/7 auto-answer + SMS

Every inbound call after-hours auto-sends an SMS in under a minute: 'Got your call — we'll reach you in under 5 minutes.' Then routes live to the on-call attorney's cell.

Arrest-detail intake flow

Pre-built DUI intake asks arrest location, BAC level, prior DUIs, court date, bond status, and refused-breathalyzer (Y/N). Attorneys quote retainers on the first call with all the facts.

Local SEO attribution

Track which 'DUI lawyer [neighborhood]' pages generate retainers, not just traffic. Know which of your top keywords to keep and which to kill.

Court-date reminder automation

Client court dates trigger SMS reminders 7 days, 1 day, and 2 hours before — a safety net to help clients stay on top of arraignments and hearings.

Benchmark — Firms benchmarked

500+ Firms benchmarked. See your real cost per signed case against firms your size — measured from our 500+ firm dataset since 2015, not an industry estimate.

Frequently asked questions

How does after-hours call routing work?

Each tracking number has a routing schedule: daytime rings the office, nights/weekends ring the on-call partner's mobile. If no one picks up, an automated SMS fires in under a minute offering a prompt callback. You set the message and the routing rules per day of week and time.

Can we track aggravated vs standard DUI separately?

Yes. Custom tags on every lead let you segment first-offense, second-offense, DUI with injury, and felony DUI. Dashboard shows CPL, conversion rate, and average retainer by severity level. Budget allocation becomes obvious.

Do you handle breath-test and blood-test deadlines?

Task management lets you attach deadlines to any case. DMV hearing windows are short and vary by state (some as little as 10 days from arrest — confirm your state's rule). You can pre-build a template that auto-creates this task the moment a DUI lead converts to a case, with reminders at 48 and 24 hours before the deadline.

Can solo DUI attorneys use this?

Yes. Solo plan ($79/mo) is built for solo defenders: 1 seat (+$19/seat up to 4 total), 1 tracking number, 250 SMS, 500 leads/month, and the automation you need. It's designed to consolidate call tracking, CRM, and scheduling into one tool.

Related case studies

Browse other practice areas

See pricing · Request a custom growth plan · Book a 15-minute walkthrough