2am arrests go to whoever picks up
The DUI lead from Saturday night calls 5 firms. Yours is the 3rd number dialed. They hire firm #1 who answered at 2:08am. You find the voicemail Monday morning.
DUI arrests happen at 2am. Leads call 4-5 firms. Whoever answers first gets the $3,500 retainer. GavelGrow 24/7 automated intake + after-hours call routing means your firm wins every time — even when you are asleep.
The DUI lead from Saturday night calls 5 firms. Yours is the 3rd number dialed. They hire firm #1 who answered at 2:08am. You find the voicemail Monday morning.
"DUI lawyer [city]" has 40-50 competitors in your market. Your $8K/month SEO spend ranks you #7 — and #7 gets 2% of the clicks that #1 gets.
A first-offense speeding DUI and a felony DUI-manslaughter are wildly different cases. Generic intake treats them the same and wastes attorney time on triage.
Every inbound call after-hours auto-sends an SMS within 43 seconds: "Got your call — we will reach you in under 5 minutes." Then routes live to the on-call attorney cell.
Pre-built DUI intake asks arrest location, BAC level, prior DUIs, court date, bond status, and refused-breathalyzer (Y/N). Attorneys quote retainers on the first call with all the facts.
Track which "DUI lawyer [neighborhood]" pages generate retainers, not just traffic. Know which $500/mo keywords to keep and which $3K/mo keywords to kill.
Client court dates trigger SMS reminders 7 days, 1 day, and 2 hours before. Never a missed arraignment. Never a "why did not anyone remind me?" review on Google.
$65 Avg. CPL (mid-market DUI/DWI). Top 10% of DUI firms run at $32 CPL. See exactly where your firm ranks — and whether Saturday-night leads cost you more or less than weekday leads.
Each tracking number has a routing schedule: daytime rings the office, nights/weekends ring the on-call partner mobile. If no one picks up, an automated SMS fires within 43 seconds promising a callback in under 5 minutes. You pick the routing rules per day of week and time.
Yes. Custom tags on every lead let you segment first-offense, second-offense, DUI with injury, and felony DUI. Dashboard shows CPL, conversion rate, and average retainer by severity level. Budget allocation becomes obvious.
Task management lets you attach deadlines to any case. DMV hearing request is typically 10 days from arrest — you can pre-build a template that auto-creates this task the moment a DUI lead converts to a case. Reminders fire at 48 hours and 24 hours before deadline.
Yes. Solo plan ($79/mo) is built for solo defenders: 1 seat (+$19/seat up to 4 total), 1 tracking number, 250 SMS, 500 leads/month, and all the automation you need. Many solos replace their entire tech stack (CallRail + CRM + scheduling) with GavelGrow Solo.
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