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For DUI/DWI Firms

Be the first firm they reach.

DUI arrests happen at 2am, and leads call 4-5 firms — the first to answer usually gets the consult. GavelGrow's 24/7 automated intake + after-hours call routing keep your firm reachable in under a minute, even while you sleep.

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Marketing for law firms — and no one else · Every channel · Since 2015

Ex. A — the dui/dwi ledger

Modelled market ranges, not quotes

Market cost per click
$20–$80
The intake window
The decision happens within 24 hours of release
Modelled cost per signed case $250–$900

Flat-fee, fast-decision economics: whoever answers first and names the next step usually signs — the second callback rarely matters.

Modelled + illustrative · your ledger is built from your own numbers

Where dui/dwi cases are lost

The case is decided at intake, not in the ads.

Every practice loses cases the same way — between the click and the conversation. Here is how that moment actually goes in dui/dwi, and what the system does about it.

  1. The moment

    Released at 6am with a court date on the paperwork and a job on the line. They search before they sleep.

  2. The window

    The retainer is usually signed within a day of release. There is no nurture sequence for a DUI — there is answering, or not.

  3. The play

    24/7 auto-answer takes the 3am call, after-hours routing reaches your on-call attorney, and the arrest details and court date are captured at intake — so the morning conversation starts at the retainer.

The record of what breaks

Three ways DUI and DWI firms bleed cases.

01

2am arrests go to whoever picks up

The DUI lead from Saturday night calls 5 firms. Yours is the 3rd number dialed. They hire firm #1 who answered at 2:08am. You find the voicemail Monday morning.

02

Local SEO is brutal

'DUI lawyer [city]' is brutally competitive. A four- or five-figure monthly SEO spend can still leave you buried below the top results — where most of the clicks go.

03

Aggravated vs. standard DUI needs different handling

A first-offense speeding DUI and a felony DUI-manslaughter are wildly different cases. Generic intake treats them the same and wastes attorney time on triage.

Tuned to the practice

What the system runs for DUI and DWI firms.

The same spine every page on this site describes — click to signed case — with the pieces that matter most in dui/dwi doing the heavy lifting.

24/7 auto-answer + SMS

Every inbound call after-hours auto-sends an SMS in under a minute: 'Got your call — we'll reach you in under 5 minutes.' Then routes live to the on-call attorney's cell.

Arrest-detail intake flow

Pre-built DUI intake asks arrest location, BAC level, prior DUIs, court date, bond status, and refused-breathalyzer (Y/N). Attorneys quote retainers on the first call with all the facts.

Local SEO attribution

Track which 'DUI lawyer [neighborhood]' pages generate retainers, not just traffic. Know which of your top keywords to keep and which to kill.

Court-date reminder automation

Client court dates trigger SMS reminders 7 days, 1 day, and 2 hours before — a safety net to help clients stay on top of arraignments and hearings.

Want the whole mechanism, end to end? Read the platform page →

Against firms like yours

Good numbers are relative.

Benchmarked against defense practices where the phone decides the case — nights, weekends, and the morning after.

The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured — so a dui/dwi firm is judged against its own economics, not against the whole profession's average.

How the benchmark model works →

Before you ask

DUI/DWI questions, answered.

The questions DUI and DWI firms ask on the first call — answered here so the call can be about your firm.

How does after-hours call routing work?

Each tracking number has a routing schedule: daytime rings the office, nights/weekends ring the on-call partner's mobile. If no one picks up, an automated SMS fires in under a minute offering a prompt callback. You set the message and the routing rules per day of week and time.

Can we track aggravated vs standard DUI separately?

Yes. Custom tags on every lead let you segment first-offense, second-offense, DUI with injury, and felony DUI. Dashboard shows CPL, conversion rate, and average retainer by severity level. Budget allocation becomes obvious.

Do you handle breath-test and blood-test deadlines?

Task management lets you attach deadlines to any case. DMV hearing windows are short and vary by state (some as little as 10 days from arrest — confirm your state's rule). You can pre-build a template that auto-creates this task the moment a DUI lead converts to a case, with reminders at 48 and 24 hours before the deadline.

Can solo DUI attorneys use this?

Yes. Track ($199/mo) is built for solo defenders: 5 seats included, 2 tracking numbers, 1,000 client SMS a month, unlimited leads and cases, and the automation you need. It's designed to consolidate call tracking, CRM, and scheduling into one tool.

The next thirty minutes

Talk to someone who knows dui/dwi.

A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record. Both answers happen on the call.

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Prefer to see how an engagement runs first? Read the services page →