Estate planning is a relationship business. Leads don't sign on the first call — they think about it for weeks. GavelGrow keeps you top of mind with educational nurture sequences, then captures them the moment they're ready. Marketing for law firms and no one else, every channel, since 2015.
The fee is modest; the lifetime value isn't. The win is staying present through months of research, then being the easiest consult to book when the life event decides the week. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. Nobody wakes up urgent about a will. They research quietly for months — then a birth, a diagnosis, or a scare turns research into a decision.
The window. You can't rush the months, and you can't miss the week. The firm still in their inbox when the moment comes gets the call.
The play. Multi-month nurture sequences stay present without pestering (and stop the moment they reply), referral sources are tracked to the matter, and the eventual consult carries its full history — first touch to signature.
Benchmarked against planning practices built on nurture and referral, where patience — measured in months — is the funnel. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Yes. Sequences can run up to 12 weeks with unlimited steps. Delay logic supports minutes, hours, days, or weeks. Branching based on lead behavior (opened email, clicked link, booked consult) keeps engagement tight.
Leads can be tagged with a referral source on intake. Partner dashboard shows total leads, consultations booked, signed engagements, and revenue per referrer. Export quarterly reports for your top-of-funnel appreciation.
Yes. Client records don't expire for the life of your account. When a client returns years later for a trust update, their full history is still on the record — and automatic 'client anniversary' reminders at 3 and 5 years prompt you to reach back out first.
Yes. Email sequences support one-off broadcasts as well as nurture flows. Resend-powered deliverability, one-click unsubscribe handling, and click-through tracking to specific engagement types.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
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