For Family Law Firms
Divorce and custody leads don't give second chances — they call 3 firms and hire the first that responds. GavelGrow's built-in call tracking and under-60-second intake sequences make sure your firm is the one they retain.
Book a strategy callor start the free trialMarketing for law firms — and no one else · Every channel · Since 2015
Ex. A — the family law ledgerModelled market ranges, not quotes
Consult-fee economics reward follow-through: after a year of hesitating, the shopper signs with whichever firm makes the consult easiest to schedule.
Modelled + illustrative · your ledger is built from your own numbers
Where family law cases are lost
Every practice loses cases the same way — between the click and the conversation. Here is how that moment actually goes in family law, and what the system does about it.
It's a Tuesday lunch break. They've been thinking about this for a year — today they finally searched, and they'll talk to three firms before dinner.
The deliberation was slow; the decision is fast. The firm that turns the inquiry into a scheduled consult first usually keeps it.
Practice-tuned intake asks the questions that matter (divorce, custody, support), the missed-call text recovers the caller who lost their nerve, and the consult lands on your calendar with its source attached.
The record of what breaks
Someone filing for divorce typically won't call twice. If they don't get a live answer within minutes of reaching out, most move to the next firm on their list and don't call back.
02Custody intake is different from divorce intake is different from prenup intake. Generic intake forms lose leads who feel unheard.
03You know referrals are your best source. But which referring attorneys send signed cases vs consultations? Nobody tracks it.
Tuned to the practice
The same spine every page on this site describes — click to signed case — with the pieces that matter most in family law doing the heavy lifting.
Pre-built sequences for divorce, custody, child support, and prenup inquiries. Each one asks the right questions in the right tone.
A missed call can trigger an auto-SMS within about 60 seconds: 'Sorry we missed you — we can call back in 5 minutes, or you can book a consultation now.' A follow-up designed to re-engage leads who might otherwise go cold.
Track which referring attorneys drive signed cases vs consultations only. Quantify your referral network so you can reward the top senders.
Lead records include sensitivity flags. Restricted-access roles for staff who shouldn't see certain matters. Full audit log of every view and export.
Want the whole mechanism, end to end? Read the platform page →
Against firms like yours
Benchmarked against consult-led family firms in suburban and mid-size markets, where follow-through — not click price — decides the ledger.
The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured — so a family law firm is judged against its own economics, not against the whole profession's average.
How the benchmark model works →Before you ask
The questions family law firms ask on the first call — answered here so the call can be about your firm.
Can you handle confidential matter types?Yes. Role-based permissions restrict lead access to specific staff. Audit logs record every view, export, and edit. All data is encrypted at rest (AES-256) and in transit (TLS 1.3).
How does referral tracking work?When a lead comes in, they can be tagged with a referral source (attorney name, organization, or custom). Dashboard shows which referrers drive consultations, signed cases, and the highest case values. Export to send quarterly thank-you reports.
Can we track high-conflict cases differently?Yes. Custom lead flags let you mark high-conflict, emergency, or sensitive matters. Task priorities, notification preferences, and team assignment can all be customized per flag.
Does this replace our case management system?No — GavelGrow handles the marketing funnel (lead capture → consultation → signed case). Pair it with Clio, MyCase, or your existing case management tool for post-signing matter management.
The next thirty minutes
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record. Both answers happen on the call.
Book a strategy callStart the free trialPrefer to see how an engagement runs first? Read the services page →