Family Law: Capture leads the moment they are ready.

Divorce and custody leads do not give second chances — they call 3 firms and hire the first that responds. GavelGrow built-in call tracking and under-60-second intake sequences make sure your firm is the one they retain.

Common challenges for family law firms

Emotional leads do not leave voicemail

If a family law prospect does not get a live answer within minutes of reaching out, most move to the next firm on their list and do not call back.

Intake questions change per case type

Custody intake is different from divorce intake is different from prenup intake. Generic intake forms lose leads who feel unheard.

Referral tracking is broken

You know referrals are your best source. But which referring attorneys send signed cases vs consultations? Nobody tracks it.

What GavelGrow does for family law firms

Practice-specific intake sequences

Pre-built sequences for divorce, custody, child support, and prenup inquiries. Each one asks the right questions in the right tone.

Missed-call SMS recovery

Every missed call triggers an auto-SMS within 60 seconds: "Sorry we missed you — we can call back in 5 minutes, or you can book a consultation now." Recovers 23% of missed leads.

Referral source attribution

Track which referring attorneys drive signed cases vs consultations only. Quantify your referral network so you can reward the top senders.

Confidentiality-first design

Lead records include sensitivity flags. Restricted-access roles for staff who should not see certain matters. Full audit log of every view and export.

Benchmark — Avg. CPL (mid-market family law)

$72 Avg. CPL (mid-market family law). Top 10% of family law firms run at $36 CPL. See exactly where your firm ranks.

Frequently asked questions

Can you handle confidential matter types?

Yes. Role-based permissions restrict lead access to specific staff. Audit logs record every view, export, and edit. All data is encrypted at rest (AES-256) and in transit (TLS 1.3). SOC 2 ready.

How does referral tracking work?

When a lead comes in, they can be tagged with a referral source (attorney name, organization, or custom). Dashboard shows which referrers drive consultations, signed cases, and the highest case values. Export to send quarterly thank-you reports.

Can we track high-conflict cases differently?

Yes. Custom lead flags let you mark high-conflict, emergency, or sensitive matters. Task priorities, notification preferences, and team assignment can all be customized per flag.

Does this replace our case management system?

No — GavelGrow handles the marketing funnel (lead capture → consultation → signed case). Pair it with Clio, MyCase, or your existing case management tool for post-signing matter management.

Setting it up?

Once you have started a trial, the Family Law setup playbook walks through the first 90 days — tracking number provisioning, intake field guidance, recommended Google Ads keyword themes, SMS cadence, and KPI targets anchored to the 500-firm benchmark dataset.

Related case studies

Browse other practice areas

See pricing · Request a custom growth plan · Book a 15-minute walkthrough