Divorce and custody leads don't give second chances — they call 3 firms and hire the first that responds. GavelGrow's built-in call tracking and under-60-second intake sequences make sure your firm is the one they retain. Marketing for law firms and no one else, every channel, since 2015.
Consult-fee economics reward follow-through: after a year of hesitating, the shopper signs with whichever firm makes the consult easiest to schedule. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. It's a Tuesday lunch break. They've been thinking about this for a year — today they finally searched, and they'll talk to three firms before dinner.
The window. The deliberation was slow; the decision is fast. The firm that turns the inquiry into a scheduled consult first usually keeps it.
The play. Practice-tuned intake asks the questions that matter (divorce, custody, support), the missed-call text recovers the caller who lost their nerve, and the consult lands on your calendar with its source attached.
Benchmarked against consult-led family firms in suburban and mid-size markets, where follow-through — not click price — decides the ledger. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Yes. Role-based permissions restrict lead access to specific staff. Audit logs record every view, export, and edit. All data is encrypted at rest (AES-256) and in transit (TLS 1.3).
When a lead comes in, they can be tagged with a referral source (attorney name, organization, or custom). Dashboard shows which referrers drive consultations, signed cases, and the highest case values. Export to send quarterly thank-you reports.
Yes. Custom lead flags let you mark high-conflict, emergency, or sensitive matters. Task priorities, notification preferences, and team assignment can all be customized per flag.
No — GavelGrow handles the marketing funnel (lead capture → consultation → signed case). Pair it with Clio, MyCase, or your existing case management tool for post-signing matter management.
Once you have started a trial, the Family Law setup playbook walks through the first 90 days — tracking number provisioning, intake field guidance, recommended Google Ads keyword themes, SMS cadence, and KPI targets anchored to modelled practice-area benchmarks.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
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