Google Ads spend goes into a black hole
You pour budget into Google Ads every month and still can't answer 'which keyword signed a case?' Traditional dashboards stop at clicks — so you keep paying for keywords you can't prove ever signed one.
Personal injury is a high-spend, high-value game — and slow response times kill conversion. GavelGrow gets your firm to first contact in under 60 seconds, with full attribution from the Google Ads click to the signed case.
You pour budget into Google Ads every month and still can't answer 'which keyword signed a case?' Traditional dashboards stop at clicks — so you keep paying for keywords you can't prove ever signed one.
Industry response times run into the tens of minutes. Leads contacted under 5 minutes are 21× more likely to qualify (Lead Response Management Study). Every minute lost = cases to the competitor who answered first.
Your call tracking is disconnected from your CRM. Your CRM is disconnected from your signed cases. The data exists — nobody connects it.
Pre-built SMS + email sequences tuned for PI inquiries. Designed to fire within about a minute. Captures date of incident, injuries, insurance. Built for TCPA + bar rules — honors STOP/HELP opt-out with an append-only consent log.
Signed cases linked back to the originating Google Ads keyword, the phone call, and the campaign that generated them — wherever attribution data is available.
Expected vs actual settlement. CPL vs case value. ROI per campaign. Know which keywords generate high-value cases vs low-value ones.
Client contact, incident details, medical providers, insurance, photo uploads — all attached to the lead from intake forward.
500+ Firms benchmarked. See your real cost per signed case against firms your size — measured from our 500+ firm dataset since 2015, not an industry estimate.
Yes. GavelGrow handles the marketing funnel (click → consultation → signed case), then you push signed cases into your case management tool. CSV export is supported today. API integrations with Litify, Filevine, and Smokeball are on the roadmap — contact us for current availability.
GavelGrow tracks the marketing side (acquisition + intake). For active case management over multi-year lifecycles, pair GavelGrow with Clio, MyCase, or Litify. Our Cases module provides light case tracking for solo practitioners who don't need heavyweight case management.
Yes. Every SMS honors CTIA opt-out keywords (STOP, HELP, UNSUBSCRIBE) automatically, and consent events are logged to an append-only audit trail you can export. These are tools to support your firm's own TCPA and state-bar advertising review — they don't replace your legal judgment.
Yes. LSA leads route into your tracking numbers, get attributed to 'LSA' as a source, and fire the same intake sequences as Google Ads leads. You'll see LSA performance side-by-side with PPC in the dashboard.
Once you have started a trial, the Personal Injury setup playbook walks through the first 90 days — tracking number provisioning, intake field guidance, recommended Google Ads keyword themes, SMS cadence, and KPI targets anchored to the 500-firm benchmark dataset.
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