Personal injury is a high-spend, high-value game — and slow response times kill conversion. GavelGrow gets your firm to first contact in under 60 seconds, with full attribution from the Google Ads click to the signed case. Marketing for law firms and no one else, every channel, since 2015.
Contingency economics forgive brutal click prices — if intake answers. A five-figure fee pays for a lot of clicks; a missed call pays for a competitor's. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. The crash was an hour ago. They searched from the ER waiting room, and they are not waiting for a callback.
The window. Personal injury shoppers call the next firm within minutes of a missed call — the auction doesn't end at the click, it ends at the phone.
The play. The tracking number rings your intake desk with the campaign on screen. No answer fires the text-back inside sixty seconds, and the consult books itself into your calendar — with the gclid still attached.
Benchmarked against contingency firms buying high-intent search in metro markets — not against every law firm with a website. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Yes. GavelGrow handles the marketing funnel (click → consultation → signed case), then you push signed cases into your case management tool. CSV export is supported today. API integrations with Litify, Filevine, and Smokeball are on the roadmap — contact us for current availability.
GavelGrow tracks the marketing side (acquisition + intake). For active case management over multi-year lifecycles, pair GavelGrow with Clio, MyCase, or Litify. Our Cases module provides light case tracking for solo practitioners who don't need heavyweight case management.
Yes. Every SMS honors CTIA opt-out keywords (STOP, HELP, UNSUBSCRIBE) automatically, and consent events are logged to an append-only audit trail you can export. These are tools to support your firm's own TCPA and state-bar advertising review — they don't replace your legal judgment.
Yes. LSA leads route into your tracking numbers, get attributed to 'LSA' as a source, and fire the same intake sequences as Google Ads leads. You'll see LSA performance side-by-side with PPC in the dashboard.
Once you have started a trial, the Personal Injury setup playbook walks through the first 90 days — tracking number provisioning, intake field guidance, recommended Google Ads keyword themes, SMS cadence, and KPI targets anchored to modelled practice-area benchmarks.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
Book a strategy call · Start the 7-day free trial · See how a done-for-you engagement runs · All practice areas