For Personal Injury Firms
Personal injury is a high-spend, high-value game — and slow response times kill conversion. GavelGrow gets your firm to first contact in under 60 seconds, with full attribution from the Google Ads click to the signed case.
Book a strategy callor start the free trialMarketing for law firms — and no one else · Every channel · Since 2015
Ex. A — the personal injury ledgerModelled market ranges, not quotes
Contingency economics forgive brutal click prices — if intake answers. A five-figure fee pays for a lot of clicks; a missed call pays for a competitor's.
Modelled + illustrative · your ledger is built from your own numbers
Where personal injury cases are lost
Every practice loses cases the same way — between the click and the conversation. Here is how that moment actually goes in personal injury, and what the system does about it.
The crash was an hour ago. They searched from the ER waiting room, and they are not waiting for a callback.
Personal injury shoppers call the next firm within minutes of a missed call — the auction doesn't end at the click, it ends at the phone.
The tracking number rings your intake desk with the campaign on screen. No answer fires the text-back inside sixty seconds, and the consult books itself into your calendar — with the gclid still attached.
The record of what breaks
You pour budget into Google Ads every month and still can't answer 'which keyword signed a case?' Traditional dashboards stop at clicks — so you keep paying for keywords you can't prove ever signed one.
02Industry response times run into the tens of minutes. Leads contacted under 5 minutes are 21× more likely to qualify (Lead Response Management Study). Every minute lost = cases to the competitor who answered first.
03Your call tracking is disconnected from your CRM. Your CRM is disconnected from your signed cases. The data exists — nobody connects it.
Tuned to the practice
The same spine every page on this site describes — click to signed case — with the pieces that matter most in personal injury doing the heavy lifting.
Pre-built SMS + email sequences tuned for PI inquiries. Designed to fire within about a minute. Captures date of incident, injuries, insurance. Built for TCPA + bar rules — honors STOP/HELP opt-out with an append-only consent log.
Signed cases linked back to the originating Google Ads keyword, the phone call, and the campaign that generated them — wherever attribution data is available.
Expected vs actual settlement. CPL vs case value. ROI per campaign. Know which keywords generate high-value cases vs low-value ones.
Client contact, incident details, medical providers, insurance, photo uploads — all attached to the lead from intake forward.
Want the whole mechanism, end to end? Read the platform page →
Against firms like yours
Benchmarked against contingency firms buying high-intent search in metro markets — not against every law firm with a website.
The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured — so a personal injury firm is judged against its own economics, not against the whole profession's average.
How the benchmark model works →Before you ask
The questions personal injury firms ask on the first call — answered here so the call can be about your firm.
Can you integrate with our case management software (Litify, CaseyGerry, etc.)?Yes. GavelGrow handles the marketing funnel (click → consultation → signed case), then you push signed cases into your case management tool. CSV export is supported today. API integrations with Litify, Filevine, and Smokeball are on the roadmap — contact us for current availability.
How does this help during the 2-3 year case lifecycle?GavelGrow tracks the marketing side (acquisition + intake). For active case management over multi-year lifecycles, pair GavelGrow with Clio, MyCase, or Litify. Our Cases module provides light case tracking for solo practitioners who don't need heavyweight case management.
Is PI-specific SMS messaging compliant?Yes. Every SMS honors CTIA opt-out keywords (STOP, HELP, UNSUBSCRIBE) automatically, and consent events are logged to an append-only audit trail you can export. These are tools to support your firm's own TCPA and state-bar advertising review — they don't replace your legal judgment.
Do you handle Google Local Service Ads (LSAs)?Yes. LSA leads route into your tracking numbers, get attributed to 'LSA' as a source, and fire the same intake sequences as Google Ads leads. You'll see LSA performance side-by-side with PPC in the dashboard.
The next thirty minutes
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record. Both answers happen on the call.
Book a strategy callStart the free trialPrefer to see how an engagement runs first? Read the services page →