Google Ads spend goes into a black hole
You spend $25K/month on Google Ads and still cannot answer "which keyword signed a case?" Traditional dashboards stop at clicks.
Personal injury is a high-spend, high-value game — and 47-minute response times kill conversion. GavelGrow gets your firm to first contact in under 60 seconds, with full attribution from the Google Ads click to the signed case.
You spend $25K/month on Google Ads and still cannot answer "which keyword signed a case?" Traditional dashboards stop at clicks.
Average PI response time is 47 minutes. Under 5 minutes converts 21× higher. Every minute lost = cases to the competitor who answered first.
Your call tracking is disconnected from your CRM. Your CRM is disconnected from your signed cases. The data exists — nobody connects it.
Pre-built SMS + email sequences tuned for PI inquiries. Fires in 43 seconds. Captures date of incident, injuries, insurance. TCPA-compliant.
Every signed case linked back to the originating Google Ads keyword, the phone call, and the campaign that paid $2.40 for the click.
Expected vs actual settlement. CPL vs case value. ROI per campaign. Know which keywords generate $100K cases vs $5K cases.
Client contact, incident details, medical providers, insurance, photo uploads — all attached to the lead from intake forward.
$110 Avg. CPL (mid-market PI). Top 10% of PI firms run at $55 CPL. See exactly where your firm ranks in your market size.
Yes. GavelGrow handles the marketing funnel (click → consultation → signed case), then you push signed cases into your case management tool. CSV export is supported today. API integrations with Litify, Filevine, and Smokeball are on the product roadmap.
GavelGrow tracks the marketing side (acquisition + intake). For active case management over multi-year lifecycles, pair GavelGrow with Clio, MyCase, or Litify. Our Cases module provides light case tracking for solo practitioners who do not need heavyweight case management.
Yes. Every SMS honors CTIA opt-out keywords (STOP, HELP, UNSUBSCRIBE) automatically. Templates are reviewed against state bar advertising rules. Consent events are logged to an append-only audit trail for defensible TCPA compliance.
Yes. LSA leads route into your tracking numbers, get attributed to "LSA" as a source, and fire the same intake sequences as Google Ads leads. You will see LSA performance side-by-side with PPC in the dashboard.
Once you have started a trial, the Personal Injury setup playbook walks through the first 90 days — tracking number provisioning, intake field guidance, recommended Google Ads keyword themes, SMS cadence, and KPI targets anchored to the 500-firm benchmark dataset.
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