Practice Area Marketing Diagnostic

Compare your law firm's marketing metrics against modelled industry benchmarks — segmented by practice area and market size.

What You'll Learn

• How your cost per lead compares to the market average for your practice area
• Whether your cost per acquisition is competitive in your market size
• Your ROI compared to top-performing firms
• Exactly how much you could save by optimizing your intake process

Practice Areas Covered

Personal Injury, Family Law, Criminal Defense, Estate Planning, Immigration, Employment Law, Business/Corporate, Bankruptcy, Real Estate, Medical Malpractice

Market Sizes

Small Market (<500K), Mid-Size (500K–2M), Large Market (2M+), Major Metro (5M+)

The other instruments

• Cost Per Signed Case — what one signed case actually costs you, by practice area
• Marketing Scorecard — a graded read across the five areas that decide your pipeline
• 2026 Marketing Report — modelled CPL, CPA and intake benchmarks across 10 practice areas

All four are free and need no account. Or book a free strategy call.