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Migration file · CallRail → GavelGrow
Migrate from CallRail to GavelGrow
CallRail is solid call tracking software. For most law firms it is also half a solution — calls get tracked, but the data lives in isolation from intake, case management, and signed-case attribution. Switching to GavelGrow gets you call tracking plus the rest of the funnel in one tool, typically at a 60%+ cost reduction once you factor in CallRail + Clio Grow + AgencyAnalytics.
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Why firms move
What CallRail is not built to do.
- 01 Full-funnel attribution CallRail tracks the call. GavelGrow tracks the call and the lead form, the SMS thread, the consultation booking, and the signed case — all linked back to the originating Google Ads keyword.
- 02 One dashboard for tracking, intake and reporting GavelGrow Track is $199/mo and includes 5 seats, 2 tracking numbers, intake automation, and attribution reporting in one dashboard.
- 03 Practice-area benchmarks CallRail does not have them. GavelGrow shows you how your CPL and call-conversion rate compare to modelled benchmarks for your practice area and market size.
- 04 Built-in intake automation CallRail has missed-call SMS as a recent add-on. GavelGrow has full SMS + email sequences, consent-tracked, with practice-area templates.
The mapping
What moves, what stays, what is not here yet.
Read the third list first. A migration rarely goes wrong because something failed to import — it goes wrong because nobody said out loud that a thing you use every day has no equivalent on the other side.
Carries over · 5
- Tracking numbers New GavelGrow numbers by area code once you pick a plan; your CallRail numbers stay live until your ads and site point at the new ones
- Call history with recordings Exported from CallRail and attached to GavelGrow lead records (transcripts carry over only if you have CallRail's Conversation Intelligence)
- Source / campaign attribution UTM and source/medium fields
- Caller-ID lookups and notes Direct import — no mapping step.
- Conversation intelligence tags CallRail "keywords spoken" data, mapped to GavelGrow custom fields
No equivalent in GavelGrow today · 1
- Conversation intelligence (automatic keyword extraction) Not native. Recordings are stored with each call; GavelGrow does not transcribe calls itself, and automatic keyword extraction is not available.
The plan
CallRail stays live the whole time.
Nothing is cancelled and nothing is cut over until the numbers agree. On Managed, a migration engineer runs every step below for you.
- 01 Day 1 — Sign up + initial sync Start a GavelGrow trial. If you already run CallRail, we sync it so its call history comes across.
- 02 Days 2-7 — New tracking numbers Pick your GavelGrow tracking numbers by area code and assign one to each campaign. Your CallRail numbers stay live while you switch, so no calls are missed.
- 03 Days 8-10 — Verification Make test calls to verify routing, recording, and attribution flow through to GavelGrow lead records. Your CallRail account stays live.
- 04 Day 11+ — Cutover Update Google Ads campaigns and your site to point at the GavelGrow numbers. Cancel CallRail once the old numbers stop receiving calls.
Answers
Switching from CallRail, specifically.
- What does GavelGrow cost?
GavelGrow Track is $199/mo with 2 tracking numbers, 1,000 client texts a month, unlimited leads, and intake automation. Optimize is $599/mo with 10 numbers, 3,000 texts, no cap on ad-account connections, and modelled practice-area benchmarks. Texts send once US carriers approve your number.
- Do I lose my CallRail call recordings?
No. CallRail allows audio export of recordings — those files attach to the corresponding GavelGrow lead record during migration. You also keep the original CallRail recordings in your CallRail account for as long as you keep that subscription active.
- How does GavelGrow handle conversation intelligence (CallRail's "keywords spoken" feature)?
Today GavelGrow stores a recording with each call. It does not transcribe calls itself; if you keep CallRail's Conversation Intelligence, its transcripts sync in. Automatic keyword extraction is not available. If keyword-spotting is central to how your team reviews calls, keep CallRail's Conversation Intelligence and sync it.
- What about Local Service Ads (LSA) routing?
Yes — Google LSA leads route into GavelGrow tracking numbers, get attributed to "LSA" as a source, and fire the same intake sequences as Google Ads leads.
Other migration files
The chain continues
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