Migrate from CallRail to GavelGrow
CallRail is solid call tracking software. For most law firms it is also half a solution — calls get tracked, but the data lives in isolation from intake, case management, and signed-case attribution. Switching to GavelGrow gets you call tracking plus the rest of the funnel in one tool, typically at a 60%+ cost reduction once you factor in CallRail + Clio Grow + AgencyAnalytics.
What CallRail is not built to do
- Full-funnel attribution — CallRail tracks the call. GavelGrow tracks the call and the lead form, the SMS thread, the consultation booking, and the signed case — all linked back to the originating Google Ads keyword.
- One subscription instead of three — A 5-person firm typically runs CallRail $95/mo + Clio Grow $245/mo (5 seats at $49) + AgencyAnalytics $215/mo = $555/mo. GavelGrow Track replaces all three for $199/mo, with those 5 seats included.
- Practice-area benchmarks — CallRail does not have them. GavelGrow shows you how your CPL and call-conversion rate compare to modelled benchmarks for your practice area and market size.
- Built-in intake automation — CallRail has missed-call SMS as a recent add-on. GavelGrow has full SMS + email sequences, consent-tracked, with practice-area templates.
What moves, what stays, what is not here yet
Carries over (5)
- Tracking numbers — Ported through Twilio — 5-10 business days
- Call history with recordings and transcripts — CSV + audio export from CallRail, attached to GavelGrow lead records
- Source / campaign attribution — UTM and source/medium fields
- Caller-ID lookups and notes — direct import, no mapping step.
- Conversation intelligence tags — CallRail "keywords spoken" data, mapped to GavelGrow custom fields
No equivalent in GavelGrow today (1)
- Conversation intelligence (automatic keyword extraction) — Not native. Recordings and transcripts are stored and searchable across the account; automatic keyword extraction is on the product roadmap.
CallRail stays live the whole time
Nothing is cancelled and nothing is cut over until the numbers agree. On Managed, a migration engineer runs every step below for you.
- Day 1 — Sign up + initial sync — Start a GavelGrow trial. Self-serve CSV import handles call history. Twilio porting requests submitted same day.
- Days 2-7 — Number porting — Twilio handles porting your existing CallRail numbers. Your old CallRail forwarding stays active during the porting window so no calls are missed.
- Days 8-10 — Verification — Make test calls to verify routing, recording, and attribution flow through to GavelGrow lead records. Your CallRail account stays live.
- Day 11+ — Cutover — Update Google Ads campaigns to point at the GavelGrow numbers (or keep them at the same number — porting preserves the number). Cancel CallRail.
Switching from CallRail, specifically
What does the cost difference actually look like?
CallRail Pro is $95/mo for 1 number + 500 minutes. Add Form Tracking ($45/mo) and Lead Center ($95/mo) and you are at $235/mo for one tool. GavelGrow Track is $199/mo with 2 numbers, 1,000 client SMS, unlimited leads, and full intake automation. GavelGrow Optimize is $599/mo with 10 numbers, 3,000 SMS, unlimited ad accounts, and modelled practice-area benchmarks.
Do I lose my CallRail call recordings?
No. CallRail allows audio export of recordings — those files attach to the corresponding GavelGrow lead record during migration. You also keep the original CallRail recordings in your CallRail account for as long as you keep that subscription active.
How does GavelGrow handle conversation intelligence (CallRail's "keywords spoken" feature)?
Today GavelGrow stores recordings + transcripts and lets you search across them. Conversation-intelligence-style automatic keyword extraction is on the product roadmap. For most use cases, searchable recordings and transcripts cover the workflows firms relied on CallRail keyword-spotting for.
What about Local Service Ads (LSA) routing?
Yes — Google LSA leads route into GavelGrow tracking numbers, get attributed to "LSA" as a source, and fire the same intake sequences as Google Ads leads.
Other migration files: Clio Grow · Lawmatics · MyCase · All guides · What it costs · Book a walkthrough
Written by the GavelGrow team, not a third party. Competitor pricing and features reflect public information at the time of writing and may have changed — verify on the vendor's own site before deciding. Product names and trademarks belong to their respective owners; GavelGrow is not affiliated with, endorsed by, or sponsored by them.