Do I lose my CallRail call recordings during migration?

No. CallRail allows audio export of recordings, which attach to the corresponding GavelGrow lead record. You also keep originals in your CallRail account as long as that subscription is active.

How long does CallRail-to-GavelGrow migration take?

Typical timeline is 3-5 days, with Twilio number porting taking 5-10 business days in parallel. Your old CallRail forwarding stays active during the porting window so no calls are missed.

Migrate from CallRail to GavelGrow

Q: What does the cost difference between CallRail and GavelGrow actually look like?

CallRail Pro + Form Tracking + Lead Center is around $235/mo for one tool. GavelGrow Growth is $249/mo with 3 numbers, 1,000 SMS, unlimited leads, the 500-firm benchmark dataset, and SOC 2 Type II — replacing CallRail, intake CRM, and marketing reports together.

CallRail is solid call tracking software. For most law firms it is also half a solution — calls get tracked, but the data lives in isolation from intake, case management, and signed-case attribution. Switching to GavelGrow gets you call tracking plus the rest of the funnel in one tool, typically at a 60%+ cost reduction once you factor in CallRail + Clio Grow + AgencyAnalytics.

Why firms switch

Full-funnel attribution. CallRail tracks the call. GavelGrow tracks the call and the lead form, the SMS thread, the consultation booking, and the signed case — all linked back to the originating Google Ads keyword.
One subscription instead of three. A 5-person firm typically runs CallRail $95/mo + Clio Grow $545/mo + AgencyAnalytics $215/mo = $855/mo. GavelGrow Growth replaces all three for $249/mo.
500-firm benchmark dataset. CallRail does not have one. GavelGrow shows you exactly how your CPL and call-conversion rate compare to 500+ law firms in your practice area and market size.
Built-in intake automation. CallRail has missed-call SMS as a recent add-on. GavelGrow has full SMS + email sequences, TCPA-compliant, with practice-area templates.

What carries over

Tracking numbers (ported through Twilio — 5-10 business days)
Call history with recordings and transcripts (CSV + audio export from CallRail, attached to GavelGrow lead records)
Source / campaign attribution (UTM and source/medium fields)
Caller-ID lookups and notes
Conversation intelligence tags (CallRail "keywords spoken" data, mapped to GavelGrow custom fields)

Migration timeline

Day 1 — Sign up + initial sync. Start a GavelGrow trial. Self-serve CSV import handles call history. Twilio porting requests submitted same day.
Days 2-7 — Number porting. Twilio handles porting your existing CallRail numbers. Your old CallRail forwarding stays active during the porting window so no calls are missed.
Days 8-10 — Verification. Make test calls to verify routing, recording, and attribution flow through to GavelGrow lead records. Your CallRail account stays live.
Day 11+ — Cutover. Update Google Ads campaigns to point at the GavelGrow numbers (or keep them at the same number — porting preserves the number). Cancel CallRail.

Scale-tier customers get a dedicated migration engineer who handles every step of this for you.

What stays in CallRail (or doesn’t)

Nothing has to stay in CallRail post-migration. The full feature set is replaced by GavelGrow call tracking + intake automation + lead pipeline. CallRail’s separate "Form Tracking" and "Lead Center" products are also covered by GavelGrow’s native intake forms and unified inbox.

Common questions

What does the cost difference actually look like?

CallRail Pro is $95/mo for 1 number + 500 minutes. Add Form Tracking ($45/mo) and Lead Center ($95/mo) and you are at $235/mo for one tool. GavelGrow Solo is $79/mo with 1 number, 250 SMS, 500 leads/month, and full intake automation. GavelGrow Growth is $249/mo with 3 numbers, 1,000 SMS, unlimited leads, the 500-firm benchmark dataset, and SOC 2 Type II.

Do I lose my CallRail call recordings?

No. CallRail allows audio export of recordings — those files attach to the corresponding GavelGrow lead record during migration. You also keep the original CallRail recordings in your CallRail account for as long as you keep that subscription active.

How does GavelGrow handle conversation intelligence (CallRail’s "keywords spoken" feature)?

Today GavelGrow stores recordings + transcripts and lets you search across them. Conversation-intelligence-style automatic keyword extraction is on the Q4 2026 roadmap. Most firms find raw transcript search covers 90% of their CallRail keyword-spotting use cases.

What about Local Service Ads (LSA) routing?

Yes — Google LSA leads route into GavelGrow tracking numbers, get attributed to "LSA" as a source, and fire the same intake sequences as Google Ads leads.

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