Employment law leads often don't have a case — or do but don't know it. GavelGrow's intake flows pre-qualify leads on statute-of-limitations, damages, and evidence before they take up attorney time. Marketing for law firms and no one else, every channel, since 2015.
Most inquiries screen out. The economics live in triaging fast enough to find the one viable case without burning attorney hours on the other forty-nine calls. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. They just left the meeting where it happened — fired, demoted, or asked to sign something. Half of today's callers have no case. One of them has a very good one.
The window. The viable case is deciding between firms while your attorneys are stuck screening the other calls.
The play. Pre-qualification intake asks the screening questions before a human picks up, case-type segmentation routes the viable inquiry to the right attorney, and the statute clock is captured at intake — not discovered later.
Benchmarked against plaintiff-side employment firms screening high inquiry volume — the cohort where triage speed sets the margin. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Intake forms ask about incident date, employer size, type of claim, and evidence. Logic rules route the lead: clear case → flagged for priority attorney callback, marginal case → paralegal review, non-viable → polite auto-response + referral resource list.
Yes. Separate intake flows for class action plaintiffs include employer name, approximate class size, and witness availability. Dashboard segments class actions from individual matters for separate case-pipeline views.
Not directly — EEOC filings remain manual. But all intake data flows into the case record, making it easy for paralegals to copy into EEOC charge forms. Deeper agency integrations are something we're exploring.
Yes. Each case can carry an expected settlement value. Dashboard shows expected portfolio value, weighted probability of success (manually set), and realized value from closed matters. ROI calculations use realized values.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
Book a strategy call · Start the 7-day free trial · See how a done-for-you engagement runs · All practice areas