For Employment Law Firms
Employment law leads often don't have a case — or do but don't know it. GavelGrow's intake flows pre-qualify leads on statute-of-limitations, damages, and evidence before they take up attorney time.
Book a strategy callor start the free trialMarketing for law firms — and no one else · Every channel · Since 2015
Ex. A — the employment law ledgerModelled market ranges, not quotes
Most inquiries screen out. The economics live in triaging fast enough to find the one viable case without burning attorney hours on the other forty-nine calls.
Modelled + illustrative · your ledger is built from your own numbers
Where employment law cases are lost
Every practice loses cases the same way — between the click and the conversation. Here is how that moment actually goes in employment law, and what the system does about it.
They just left the meeting where it happened — fired, demoted, or asked to sign something. Half of today's callers have no case. One of them has a very good one.
The viable case is deciding between firms while your attorneys are stuck screening the other calls.
Pre-qualification intake asks the screening questions before a human picks up, case-type segmentation routes the viable inquiry to the right attorney, and the statute clock is captured at intake — not discovered later.
The record of what breaks
Attorneys spend 30 minutes finding out a lead is outside SOL or has no real damages. That's time that should be spent on cases that will actually sign.
02Without upfront qualification, your pipeline fills with cases that won't retain. Your signed-rate looks bad even when your case-quality rate is good.
03Employment discrimination has tight SOLs. A lead who calls 2 days before the deadline needs to be triaged instantly — not added to tomorrow's callback list.
Tuned to the practice
The same spine every page on this site describes — click to signed case — with the pieces that matter most in employment law doing the heavy lifting.
Intake asks about incident date, employer size, evidence, prior EEOC filings. Leads outside SOL or clearly below damages threshold get an auto-response and aren't routed to attorneys.
Every qualified lead shows days-remaining until statute-of-limitations. Urgent flags prioritize same-day callbacks for leads within 30 days of deadline.
Wrongful termination, discrimination, wage-and-hour, and retaliation each get their own intake template and routing rules. Track ROI per case type.
Leads outside your practice area (or in a venue you don't cover) can be referred out with one click. Track referral-out revenue separately.
Want the whole mechanism, end to end? Read the platform page →
Against firms like yours
Benchmarked against plaintiff-side employment firms screening high inquiry volume — the cohort where triage speed sets the margin.
The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured — so a employment law firm is judged against its own economics, not against the whole profession's average.
How the benchmark model works →Before you ask
The questions employment law firms ask on the first call — answered here so the call can be about your firm.
How does pre-qualification work?Intake forms ask about incident date, employer size, type of claim, and evidence. Logic rules route the lead: clear case → flagged for priority attorney callback, marginal case → paralegal review, non-viable → polite auto-response + referral resource list.
Can you handle class action intake?Yes. Separate intake flows for class action plaintiffs include employer name, approximate class size, and witness availability. Dashboard segments class actions from individual matters for separate case-pipeline views.
Does this integrate with EEOC / agency filings?Not directly — EEOC filings remain manual. But all intake data flows into the case record, making it easy for paralegals to copy into EEOC charge forms. Deeper agency integrations are something we're exploring.
Can we track contingent fee expected value?Yes. Each case can carry an expected settlement value. Dashboard shows expected portfolio value, weighted probability of success (manually set), and realized value from closed matters. ROI calculations use realized values.
The next thirty minutes
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record. Both answers happen on the call.
Book a strategy callStart the free trialPrefer to see how an engagement runs first? Read the services page →