Med-mal is high-stakes, high-cost litigation. One bad case burns 18 months of attorney time. GavelGrow's deep intake, statute-tracking, and pre-screen workflows filter leads down to the cases actually worth pursuing — and track every settlement back to its marketing source. Marketing for law firms and no one else, every channel, since 2015.
The most expensive clicks in legal and the deepest screening funnel — attribution has to survive months of case review to mean anything at all. These figures are modelled and illustrative — your ledger is built from your own numbers.
The moment. They're angry, grieving, and half-sure something went wrong. Dozens will call this month; one has a case your firm can carry.
The window. Screening depth is survival. The viable case can't wait behind the forty that aren't — and it is talking to other firms while you triage.
The play. Medical-event intake captures the facts up front, pre-screen scoring surfaces the viable inquiry early, and the statute clock is logged from the first call — while the source survives the months of review between inquiry and signed case.
Benchmarked against malpractice firms underwriting deep case screening, where a signed case is rare, expensive, and worth the funnel. The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured.
Intake questions map to a viability rubric (provider type, documented injury, treatment gap, prior complications). Each answer carries a weighted score — the total determines routing. Attorneys review the rubric and can adjust weights per practice style. Scoring is always advisory, never automatic rejection.
Yes. Each case type gets its own intake template with the right medical questions. Dashboard segments by injury type so you can see which case types generate the highest-value settlements for your firm specifically.
Medical record collection stays in your existing workflow (HIPAA release forms, requests to hospitals, etc.). GavelGrow tracks the request status as a task per case. Direct medical record retrieval integrations (ChartSquad, etc.) are something we're exploring.
Yes. When a case doesn't meet your firm's criteria, you can mark it 'Referred Out' and assign to another firm in your network. Track referral-out revenue separately so you know which referring relationships actually pay off.
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record.
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