Medical Malpractice: Qualify hard. Settle big.

Med-mal is high-stakes, high-cost litigation. One bad case burns 18 months of attorney time. GavelGrow deep intake, statute-tracking, and pre-screen workflows filter leads down to the cases actually worth pursuing — and track every $500K+ settlement back to its marketing source.

Common challenges for medical malpractice firms

Most leads do not have a case

80% of "medical malpractice" inquiries are bad outcomes, not negligence. Sorting signal from noise takes attorney hours per lead — and missing the 20% with real cases costs you 7-figure settlements.

Statute of limitations is a minefield

Med-mal statutes vary by state, injury type, and discovery rule. A lead who calls 23 months after a botched surgery in a 2-year-SOL state needs triaged TODAY, not next week.

Pre-suit expert review is expensive

Every viable case needs $2-5K in expert medical review before you file. Taking on cases that should not pass review burns thousands per bad lead. Pre-screen matters.

What GavelGrow does for medical malpractice firms

Medical-event intake questionnaire

Pre-built intake asks provider name, facility, date of incident, specific procedure, injury type, current treatment, and prior medical history. Enough detail to pre-screen without attorney time.

SOL countdown flagging

Based on incident date + state + injury type, every lead shows days-remaining until the statute of limitations. Urgent flags auto-route to partners for same-day callback when within 60 days.

Pre-screen + expert workflow

Intake scores each lead on likely viability (missed diagnosis, surgical error, medication error, birth injury, etc.). Only leads scoring 70%+ get routed for attorney review and expert consult.

High-value case attribution

Track settlements and verdicts back to the exact campaign that generated the lead. See which Google Ads keywords produced $3M settlements and which produced $15K nuisance cases. Budget accordingly.

Benchmark — Avg. CPL (mid-market med-mal)

$155 Avg. CPL (mid-market med-mal). Top 10% of med-mal firms run at $78 CPL. High CPLs are expected — but if your CPL is $300 with a 3% sign rate, it is not working.

Frequently asked questions

How does the pre-screen scoring work?

Intake questions map to a viability rubric (provider type, documented injury, treatment gap, prior complications). Each answer carries a weighted score — the total determines routing. Attorneys review the rubric and can adjust weights per practice style. Scoring is always advisory, never automatic rejection.

Can you handle birth injury, surgical error, and diagnosis separately?

Yes. Each case type gets its own intake template with the right medical questions. Dashboard segments by injury type so you can see which case types generate the highest-value settlements for your firm specifically.

Does this work with medical record requests?

Medical record collection stays in your existing workflow (HIPAA release forms, requests to hospitals, etc.). GavelGrow tracks the request status as a task per case. Direct medical record retrieval integrations (ChartSquad, etc.) are on the product roadmap.

Can we track referral-out cases (when we pass on a case)?

Yes. When a case does not meet your firm criteria, you can mark it "Referred Out" and assign to another firm in your network. Track referral-out revenue separately so you know which referring relationships actually pay off.

Browse other practice areas

See pricing · Request a custom growth plan · Book a 15-minute walkthrough