For Medical Malpractice Firms
Med-mal is high-stakes, high-cost litigation. One bad case burns 18 months of attorney time. GavelGrow's deep intake, statute-tracking, and pre-screen workflows filter leads down to the cases actually worth pursuing — and track every settlement back to its marketing source.
Book a strategy callor start the free trialMarketing for law firms — and no one else · Every channel · Since 2015
Ex. A — the medical malpractice ledgerModelled market ranges, not quotes
The most expensive clicks in legal and the deepest screening funnel — attribution has to survive months of case review to mean anything at all.
Modelled + illustrative · your ledger is built from your own numbers
Where medical malpractice cases are lost
Every practice loses cases the same way — between the click and the conversation. Here is how that moment actually goes in medical malpractice, and what the system does about it.
They're angry, grieving, and half-sure something went wrong. Dozens will call this month; one has a case your firm can carry.
Screening depth is survival. The viable case can't wait behind the forty that aren't — and it is talking to other firms while you triage.
Medical-event intake captures the facts up front, pre-screen scoring surfaces the viable inquiry early, and the statute clock is logged from the first call — while the source survives the months of review between inquiry and signed case.
The record of what breaks
The majority of 'medical malpractice' inquiries are bad outcomes, not negligence. Sorting signal from noise takes attorney hours per lead — and the few with real merit are easy to miss in the pile.
02Med-mal statutes vary by state, injury type, and discovery rule. A lead who calls 23 months after a botched surgery in a 2-year-SOL state needs triaged TODAY, not next week.
03Every viable case needs expert medical review before you file. Taking on cases that shouldn't pass review burns expensive expert hours on leads that go nowhere. Pre-screen matters.
Tuned to the practice
The same spine every page on this site describes — click to signed case — with the pieces that matter most in medical malpractice doing the heavy lifting.
Pre-built intake asks provider name, facility, date of incident, specific procedure, injury type, current treatment, and prior medical history. Enough detail to pre-screen without attorney time.
Based on incident date + state + injury type, every lead shows days-remaining until the statute of limitations. Urgent flags auto-route to partners for same-day callback when within 60 days.
Intake scores each lead on likely viability (missed diagnosis, surgical error, medication error, birth injury, etc.). Higher-scoring leads can be prioritized for attorney review and expert consult, using a threshold you control.
Track settlements and verdicts back to the exact campaign that generated the lead. See which Google Ads keywords are linked to your higher-value matters and which to lower-value ones. Budget accordingly.
Want the whole mechanism, end to end? Read the platform page →
Against firms like yours
Benchmarked against malpractice firms underwriting deep case screening, where a signed case is rare, expensive, and worth the funnel.
The platform's benchmarks are modelled for your practice area and market size — labeled as modelled, never passed off as measured — so a medical malpractice firm is judged against its own economics, not against the whole profession's average.
How the benchmark model works →Before you ask
The questions medical malpractice firms ask on the first call — answered here so the call can be about your firm.
How does the pre-screen scoring work?Intake questions map to a viability rubric (provider type, documented injury, treatment gap, prior complications). Each answer carries a weighted score — the total determines routing. Attorneys review the rubric and can adjust weights per practice style. Scoring is always advisory, never automatic rejection.
Can you handle birth injury, surgical error, and diagnosis separately?Yes. Each case type gets its own intake template with the right medical questions. Dashboard segments by injury type so you can see which case types generate the highest-value settlements for your firm specifically.
Does this work with medical record requests?Medical record collection stays in your existing workflow (HIPAA release forms, requests to hospitals, etc.). GavelGrow tracks the request status as a task per case. Direct medical record retrieval integrations (ChartSquad, etc.) are something we're exploring.
Can we track referral-out cases (when we pass on a case)?Yes. When a case doesn't meet your firm's criteria, you can mark it 'Referred Out' and assign to another firm in your network. Track referral-out revenue separately so you know which referring relationships actually pay off.
The next thirty minutes
A legal-only strategist reads your market and your numbers, then tells you honestly what would move them — run it yourself on the platform, or have us run it as your agency of record. Both answers happen on the call.
Book a strategy callStart the free trialPrefer to see how an engagement runs first? Read the services page →